The Netherlands has assured support for exporting diversified jute products from Bangladesh to the European Union (EU) market.
This was conveyed to Bangladesh Ambassador to the Netherlands Sheikh Mohammed Belal during his meeting with the Managing Director of Centre for the Promotion of Imports (CBI) of the Netherlands Hans Obdeijn.
The meeting had been held recently in The Hague, the Embassy said on Saturday.
The CBI has been an implementing agency of the Dutch government responsible for the promotion of imports from developing countries, reports UNB.
During the meeting with the Hans Obdeijn, the Bangladesh ambassador has requested for CBI's support for jute-diversified products development.
The ambassador also has requested assistance for the branding of jute-diversified products especially handicrafts and home textiles to the EU market.
The Hans Obdeijn has assured to take a project soon to assist the home textiles and handicrafts entrepreneurs of Bangladesh.
He said they will be particularly focusing on the jute-based products for the EU market due to the jute's eco-friendliness and the sector's potential for employment generation, especially for women.
The CBI managing director has also assured to consider more training opportunities for trade diplomats from Bangladesh.
Considering the huge potential of jute as an eco-friendly product as well as for its huge appeal in Europe, CBI will explore more marketing opportunities and will assist up-scaling through improved value-addition in jute and other jute-based products including other similar products in the sphere of "home and decor."
Select-businesses and entrepreneurs will have access to tailor-made assistance packages under this new program of assistance between Bangladesh and the Netherlands.
