Kaaruj Bangladesh celebrated its seventh anniversary on Saturday with a gathering and the launch of seven new home décor product categories at its recently opened Centre Point outlet in Uttara.
The event brought together loyal customers, home décor enthusiasts, vloggers and members of the Kaaruj team. The new collection includes bedcovers, candles, doormats, plants, braided products, planters and laundry baskets, expanding the brand’s range of decorative and functional home products.
The celebration featured conversations, interactive games, a photo booth and home decorating tips shared by lifestyle vloggers. Guests explored the new collection, enjoyed refreshments and received gift bags. Kaaruj also offered an exclusive 10% discount on purchases made during the event.
Speaking on the occasion, Nuzhat Bari, proprietor of Kaaruj Bangladesh, said customers had played an important role in the brand’s seven-year journey.
“Our customers have been an important part of these seven years. We wanted to celebrate this milestone with the people who have supported us throughout the journey. Introducing our new collection on this occasion makes it even more special,” she said.
A home décor vlogger said it was encouraging to see a Bangladeshi brand experiment with different designs and offer more choices for home decoration. The new collection, the vlogger added, brought several interesting additions.
One of the customers attending the event said they had followed Kaaruj for years and were pleased to see the collection expand. Being part of the anniversary celebration made the experience even more enjoyable, the customer added.
The name Kaaruj draws inspiration from the Bengali expressions Karu Shilpo and Karu Karjo, reflecting the brand’s connection to art and craftsmanship.
Through collaborations with local artisans and the use of materials such as jute, wood and cotton, Kaaruj offers home décor accessories that combine traditional influences with contemporary design.
The anniversary event brought together the brand’s customers and creative community while marking the addition of seven new product categories to its collection.
