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Dhaka Tribune

Singer Bangladesh unveils first-ever concept store in Dhaka

Featuring product category-specific experience zones, the store allows consumers to interact with desired products before making a purchase

Update : 23 Mar 2024, 05:52 PM

Singer Bangladesh Limited unveiled the country’s first-ever full-fledged concept store on Thursday to showcase Singer and Beko’s latest home appliance product line and smart solutions.

Located on the ground floor of a brightly lit building just off Gulshan-1 circle in the capital, the store is ready to provide an immersive experience centred around the lifestyle of the consumers.

Featuring product category-specific experience zones, the store allows consumers to interact with desired products before making a purchase, providing them with intricate details about the product features. Singer officials have noted that this concept store mirrors the Singer concept store in Istanbul, Turkey. 

Singer Beko Concept Store. Photo: MAHMUD HOSSAIN OPU

Responding to the question of the journalists, Can Dincer, chief commercial officer of Arcelik Global – the parent company of Singer Bangladesh – said that the concept store will provide a global retail experience to Bangladeshi consumers.

“Consumers will be able to experience their desired products here as there will be righteous information and right people for the responsibilities – which are the principal of our businesses,” he added.

He also said that the customers wouldn’t feel that they are like customers as the relations between the customers and them would be like family and friends, he added.

“The after-sale services will also be available here. We will provide the same experiences to the Bangladeshi customers that we provide the customers of New York and London,” he added.

MHM Fairoz, CEO and MD of Singer Bangladesh, said that the economy of Bangladesh is progressing and the country is set to be a developing nation by 2026.

“The lifestyle of the customers is also changing and so, we bring the concept store to provide the latest consumer experience and best of services with lots of experience zones to experience and explore,” he added.

Under the experience zones, they have the cooking zones, personal care zones, entertainment zones, support and service stations, and style zones inside the concept store, he added.

Singer Beko Concept Store. Photo: MAHMUD HOSSAIN OPU

“Besides Singer, we have also brands like Beko, which is the global brand of our parent company. Moreover, we also have knowledgeable staff to provide information based on what customer wants,” he added. 

The Singer officials also said that consumers can explore curated experience stations featuring a diverse range of electronics and home appliances at the Singer-Beko Concept Store. There are places to stop, stay, explore and experience.

As consumer centricity has been the core of the operation, they will provide consumers with an immersive retail experience which allows them more intricate details on the product features.  

Singer Beko Concept Store. Photo: MAHMUD HOSSAIN OPU

Touch, feel, and experience firsthand the latest products and technologies before making a purchase. The experienced and skilled shop representatives are here to guide the consumers through selection, ensuring that one finds the perfect solution for their home, they added.

They also said that with its innovative design and layout, Singer Bangladesh's Concept Store sets a new standard for retail spaces in Bangladesh and they are committed to reshaping traditional retail norms and matching global standards for customer engagement and product presentation.

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