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Dhaka Tribune

Over the past decade, Vision Electronics has undergone significant evolution in the consumer electronics industry

Vision Electronics, backed by RFL, emerged in March 2013 as a premium electronics brand in Bangladesh

Update : 28 Mar 2024, 03:40 PM

In an exclusive interview with Dhaka Tribune’s Tanveer Mohiuddin, the Managing Director of RFL Group, RN Paul talks about the brand's motivation, product customization for Bangladeshi consumers, strategies for establishing brand presence, and technological innovations in its products.

Tell us about Vision Electronics' journey since its establishment in March 2013 and its growth in the consumer electronics industry.

Vision Electronics, backed by RFL, emerged in March 2013 as a premium electronics brand in Bangladesh. Over the past 11 years, we've become one of the most sought-after brands in the country, offering top-quality products at the best prices. We've focused on building trust and engagement with our customers, aiming to simplify and enhance their lives with our home appliances.

What inspired Vision Electronics to venture into the consumer electronics market?

The widespread use of home appliances globally, providing comfort and convenience, motivated us to meet the growing demand in Bangladesh. Our goal is to offer advanced technology and innovative products, ensuring maximum customer satisfaction through round-the-clock service.

How does Vision Electronics tailor its products to meet the needs and preferences of Bangladeshi consumers, particularly in terms of energy efficiency and design?

We understand the diverse preferences of Bangladeshi consumers. Hence, we offer a range of products, from smaller smart TVs to larger Google TVs, catering to various needs. By locally manufacturing most appliances, we ensure our products align with local demands while prioritizing energy efficiency and appealing designs.

How has Vision Electronics managed to establish and uphold its brand presence in Bangladesh's competitive consumer electronics market?

Vision Electronics has become synonymous with quality and reliability in Bangladesh. Through strategic positioning and extensive digital and traditional marketing efforts, we've created a positive buzz and engaged deeply with our customers across various platforms, solidifying our brand presence.

Could you elaborate on the technological advancements and innovations in Vision Electronics' products, particularly in their manufacturing and development processes?

Our products boast cutting-edge features like quantum dot technology in TVs and hands-free voice control. We've integrated Dolby Atmos-supported speakers even in our smaller TVs, enabling features like global video calls. Our focus remains on offering lucrative designs and innovative technologies across our product range, setting us apart in the industry.

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