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Dhaka Tribune

‘Working and attending classes from home were the key drivers of the growing demand for laptops and tablets’

Naveen Kejriwalm the General Manager of Consumer, for Eastern India and Overseas at Lenovo speaks to Dhaka Tribune’s Zisan Bin Liaquat about the impact of the pandemic on the sale of laptops

Update : 29 Mar 2022, 07:35 PM

What has been the demand for laptops so far in 2022?

This year has been very intense for us as there has been an increased demand for PCs on account of people working and attending classes from their own homes. 

We have doubled our business in this region, backed by strong channel partners and loyal distributors; we are increasing our strong foothold in the Bangladesh market.

The Gaming segment (led by Legion) and premium laptops (Yoga Series) are seeing exponential growth.

How did the sales figure look over the period between 2020 and 2021?

Lenovo’s Q3 performance report shows a significant growth trajectory, with a record $20.1 billion in revenue across all businesses. We found that the market for smart devices continues to benefit from the new normal of hybrid working. The PC market is forecasted to remain strong and stable, shifting to commercial and premium segments.

Our premium PC segments delivered high growth with workstation and gaming revenue growing 40% and 27% year-on-year, respectively. Meanwhile, in the emerging smart devices category, revenue from smart collaboration solutions nearly doubled year on year.

Additionally, the latest IDC report suggests that Lenovo saw an overall shipment of 81.9 million units in 2021, which was a 14.1% growth compared to the previous year.

What was the impact of the pandemic on laptop sales?

Businesses and consumers in Bangladesh are rapidly evolving their relationship with technology, and this is creating new opportunities for Lenovo across all our business segments.

During the past year, the pandemic drove many businesses and consumers around the world to adopt and use technological innovations in new ways, from remote learning to treating patients to pivoting their business models.

This in turn led to an increased demand for laptops across consumers and businesses, to support the needs of a remote lifestyle.

Did work-from-home and online classes boost sales?

Working and attending classes from home were the key drivers of the growing demand for laptops and tablets, and our strategy was to provide the right solutions that are customized for unique needs.

Along with our broad range of devices, we are also supporting our customers and partners with comprehensive technology services and infrastructure solutions. These integrated solutions are also expediting the adoption of hybrid work systems, the digitization of core industries, and further educational opportunities.

Which devices were the most in-demand?

The Gaming Segment has exploded, as the Lenovo “Legion” gaming branded the growth for core gamers as well as students and office goers who want a high-performance device that can do both.

The Yoga Series from Lenovo also saw tremendous growth last year.

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