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Dhaka Tribune

Four-horse race for BCB media rights

Update : 14 May 2014, 06:40 PM

Three local companies and a foreign organisation submitted technical offers bidding for the international media rights of the Bangladesh Cricket Board (BCB). The successful bidder will earn exclusive media rights of Bangladesh cricket for the next six years spanning from 2014 to June 2020.

Several companies had displayed an interest towards the bid and communicated with the BCB since the tender was afloat. However, only five companies, both local and overseas, had submitted their tenders with one company already stepping out of the race by not taking part in the technical bid.

It was learned that private satellite television channels Maasranga TV, Channel 9 and Gazi TV from Bangladesh and Sporty Solutionz from India presented their technical offers for evaluation. Sporty Solutionz is thought to be the sub-continent’s leading Sports Rights Management company. According to an official of the organisation who is currently in Dhaka, Sporty Solutionz will go on to sell the media rights to a top broadcaster if they are successful in bagging the rights.

“We received proposals from four companies at home and abroad. We will then give all these documents to the special committee. They will then verify the documents through their legal chartered accountants and audit firms. After holding a meeting, we will decide which company qualifies for open bidding,” said BCB acting CEO Nizamuddin Chowdhury to the media yesterday.

“An open bidding will be held at Ruposhi Bangla Hotel on May 16 (tomorrow) with the participation of the qualified company or companies,” he informed.

However, the floor price of the media rights is yet to be determined. The BCB sat for meetings on many occasions to decide a floor price but was unable to set one and later settled on seeking professional help.

According to BCB sources, the board will sit with an Australian-based company, Future Sports, today. Members of Future Sports will submit a presentation to the BCB on the ‘value’ of cricket in Bangladesh. The board will then decide a floor price although it was learned from a director, wishing not to be named, that the floor price is likely to be between $14m-$21m.

“Bidding will be completed through a transparent process and the highest bidder will acquire the media rights,” said Nizamuddin.

Earlier, the BCB formed a five-member committee, led by convener and director Kazi Inam Ahmed to look after the matter of the media rights. 

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