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Dhaka Tribune

Lifestyle brand AMIRÁ opens its first showroom

Lifestyle Brand AMIRÁ, inspired by the future of fashion and charmed by traditional colours and textures, is introducing an innovative high-street Brand in Bangladesh. The grand opening of the Experience Design Limited’s initiative AMIRÁ, was held at Probal Tower of Mohammadpur in Dhaka on December 4.

Update : 09 Dec 2020, 06:40 PM

AMIRÁ opened its Wari store on the same day and is awaiting to open its stores at Uttara, Gulshan, Dhanmondi, Mirpur, Chattagram, Sylhet and Cumilla etc. Mia Maqsood Ahmed, Managing Director and Zainab Maqsood, Director of Experience Design Limited (AMIRÁ) invited special guests, models, influencers and other high officials who attended the inauguration ceremony. With collections offering contemporary style and comfort, AMIRÁ aims to give its clients the freedom to express yourself. 

Led by a young female entrepreneur with a vision to empower and inspire the youth, AMIRÁ is a new venture founded by a highly experienced and skilled multinational export company focusing on apparel, textile, accessories and technology based in Bangladesh, United Kingdom and Ethiopia. 

Mia Maqsood Ahmed, Managing Director of Experience Design Limited (AMIRÁ) said, “With an extensive research in Bangladeshi culture and market, each of our products will ensure that our customers look great in everything they try on. We create collections that aren’t only affordable but very unique and trendy.”

Zainab Maqsood, Director of Experience Design Limited (AMIRÁ) said, “We are focused on the trends that will look most attractive and stylish for our Bangladeshi customers by utilizing high quality fabrics with in-house designing, printing and manufacturing process, for the best outcome.”

Pradip Kanti Saha, Executive Director - Head of Operations, said “Our planning is to ensure safety and a secure environment during the pandemic, provide high quality service and last but not the least, an excellent shopping experience for the customers.”

Ladies’ wear - kameez, dupatta, trouser, kurti, scarves/orna, accessories, silk tunics, ethnic frocks, fusion tops, embroidered leggings, formal/casual shirts, tank tops, denim (embroidered and laser), formal pants; and men’s wear - formal/causal punjabi, digital printed punjabi and ethnic trousers (pajama), waist coat, unstitched punjabi, causal/formal shirts, chinos, denim pants/jackets, blazer and gent’s bracelet, are available at the showroom. Customers can buy products from AMIRÁ e-commerce website ( with delivery facility all over Bangladesh.

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