The newly launched book of André Lacroix, CEO of Intertek Group, titled “Leadership with Soul” is now available for purchase in Bangladesh.
In his new book, Financial Times Stock Exchange (FTSE) 100 CEO André Lacroix distils his insights, wisdom, and experience gained over more than three decades of leading major global organizations such as Ernst & Young, Colgate Palmolive, Burger King, PepsiCo, Euro Disney, Reckitt Benckiser, Inchcape, and now, Intertek, according to a press release issued on Friday.
Over this period, he has developed a cutting-edge model of leadership that puts people at the heart of growth strategies to drive business success.
Lacroix captures within the 270 odd pages of the book the following 10 principles that drive his empathetic, human approach to leadership; using theory, data, and examples to explain each principle:
1. Lead with emotional intelligence
2. Imagine the journey and paint the picture for all
3. Energise the organization to outperform
4. Customer intimacy
5. Reinvent the future
6. Master complexity
7. Embody the strategy at the top
8. Laser-focused execution
9. Ever-better branding glo-cally
10. Sustainable performance for all
This makes “Leadership with Soul” an inspiring and relevant read for both established and aspiring business leaders in all shapes and sizes of organization, within every market category and industry sector around the world.
ESCP Business School's Executive President and Dean Prof Frank Bournois praised André Lacroix's leadership model, stating: “As an inspiring leader, André Lacroix has formalised his numerous experiences into a very educational leadership model for business school students and all those who have to lead strategic transformation.”
Inspired by Lacroix's own desire to make the world an “ever-better” place for everyone, which also finds expression in the Build Back Ever Better campaign, “Leadership with Soul” is now available in Bangladesh.
