The second season of Food & Beverage Marketing Fest organized by Brand Practitioners Bangladesh was held last Friday at the Grand Ballroom of Westin Hotel, Gulshan.
The title sponsor of this fest is Nestle and is powered by sponsors Mojo & Nutrition, reads a press release.
The impact of global price hikes has inevitably had an impact on food and beverages. Product prices have increased, and marketers are trying to adjust in various ways.
Keeping this reality in mind, this fest has been organized with the slogan 'Aligning possibilities with realities', said the organizers.
Needful and important marketing aspects like product pricing, global and local competition, communication strategy, trade and consumer promotion, supply chain, market research, consumer behaviour, food product law and its application, new product development, packaging, import-export, healthy and alternatives foods and related topics were discussed in seven sessions.
Around 300 marketing professionals of reputed food and beverage companies in the country attended this event including chief executives, chief marketing officers, chief brand officers, sales officers, supply chain heads, market researchers, regulatory officers, and communication professionals.
The program was discussed by MD and CEO of Akij Venture Group Syed Alamgir; Professor of the Department of Marketing of University of Dhaka Dr Mizanur Rahman; CEO of Mediacom Ajay Kumar Kundu; Executive Director of Citigroup Zafar Uddin Siddiqui; Director of Nestle Syed Iqbal Mahmood; Director, Marketing of TK Group Mohammad Mofassel Haque; Senior GM of Meghna Group Kazi Mohiuddin and other seasoned food marketing professionals.
