The brand has abandoned the use of its previous logo, introduced, in favor of a flat design
Courtesy
Tribune Desk
Publish : 16 Jan 2022, 09:51 PMUpdate : 16 Jan 2022, 09:51 PM
Burger King, the globally famous fast food chain with its iconic flame grilled ‘Whopper’ sandwich, has grabbed foodies’ attention in Bangladesh since the launch of the brand in Bangladesh since December 2016.
They entered the Bangladesh market through a long-term franchise agreement to launch and expand the brand with Tiffin Box Limited, a Bangla Trac company.
The brand however has rebranded for the first time with revamped logo, visual identity and interior, said a press release.
Burger King Bangladesh has carried out a comprehensive rebrand to update all elements of its visual identity with a design that it describes as "mouthwatering, big and bold, playfully irreverent and proudly true".
As a part of the revamp the brand has abandoned the use of its previous logo, introduced, in favor of a flat design that is more aligned with the logo used by the brand throughout the 1970s, 80s and 90s.
The rebranding has been inspired by Burger King’s heritage, the iconic status of the brand and its original logo.
The brand didn’t just change its logo and interior, it has plans to change the packaging and employees’ uniforms over time.
To keep up with the brand’s global efforts Burger King Bangladesh has started it’s rebranding with the new logo, interior designs and employees’ uniforms and plans to change all other elements over time.
Burger King Bangladesh gets rebranded
The brand has abandoned the use of its previous logo, introduced, in favor of a flat design
Burger King, the globally famous fast food chain with its iconic flame grilled ‘Whopper’ sandwich, has grabbed foodies’ attention in Bangladesh since the launch of the brand in Bangladesh since December 2016.
They entered the Bangladesh market through a long-term franchise agreement to launch and expand the brand with Tiffin Box Limited, a Bangla Trac company.
The brand however has rebranded for the first time with revamped logo, visual identity and interior, said a press release.
Burger King Bangladesh has carried out a comprehensive rebrand to update all elements of its visual identity with a design that it describes as "mouthwatering, big and bold, playfully irreverent and proudly true".
As a part of the revamp the brand has abandoned the use of its previous logo, introduced, in favor of a flat design that is more aligned with the logo used by the brand throughout the 1970s, 80s and 90s.
The rebranding has been inspired by Burger King’s heritage, the iconic status of the brand and its original logo.
The brand didn’t just change its logo and interior, it has plans to change the packaging and employees’ uniforms over time.
To keep up with the brand’s global efforts Burger King Bangladesh has started it’s rebranding with the new logo, interior designs and employees’ uniforms and plans to change all other elements over time.