Some users have transformed into Snapchat icons, and are followed by millions. The brands and products they use are heavily looked into by their fans. For example, Shaun McBride, a snapchat icon, is familiarised by many brands, social media celebrities and agencies. He has promoted brands like Disney, AT&T, Samsung, Taco Bell, Red Bull and Major League Soccer. McBride said he can retain the attraction of more than 500,000 of his followers. Here are some suggestions from the man himself about how companies can boost their brandsFind your brand’s creative edgeAccording to McBride, Snapchat works best for companies that have a message to share. If the company is looking for downloads or focused on moving customers to their website, Snapchat won’t exactly be the best choice. He suggested showcasing a brand in a unique manner to get the users' attraction on the Snapchat story. He creates his own unique attraction through crazy adventure,s concerts or meet-ups with popular celebrities. “Tell the story of your brand by posting content from the environment that represent it,” says McBride.Be natural, and don’t over-advertiseSnapchat users can simply swipe down or tap through stories if they find it unappealing. You need to make sure your stories and content are interesting enough to grab their attention before they do. Make use of emoji and the filters available. Be creative with your presentation, for it's your responsibility to engage your audience by creating interesting stories that would carry your messages. However, people understand if you're trying too hard. A natural element must be present in your snap stories, as artificiality won’t hold your audiences for long. When asked about how McBride has been producing natural and engaging content for so long, he said, “I’m using the camera in a unique way. I just have to do different things, and keep the content fresh so people keep enjoying it. It’s kind of a win-win.”Find the right spokesperson to represent your brandTo represent your brand, you need find a personality who has an engaged audience and knows how to use the app well. Many celebrities are using Snapchat and do have a millions tuning in to their activities, but they lack the keen sense of creativity looked for here. Moreover, they need to show a real connection with the brand, or your audience won’t be able to connect with it either. McBride opined, “Whether it’s an agency or an individual, knowing what to post is vital. If your plan is just to post a behind-the-scene tour of your warehouse, you’ll need to rethink your strategy.”Increase user engagement by replying to snapsWith the introduction of story replies, marketers can now collect feedback from their snaps. This is an important and helpful way to measure the success of the campaign. “I snap my fans back. I open their snaps, and I include them in my story. I give them free stuff when I do. I call it ‘Free Stuff Fridays,’” McBride laughed. “My audience responds very well to it.”
Thursday, June 04, 2026
