Manyavar, an Indian fashion house, has come forward to assist Bangladesh football as it became the latest title sponsor of Bangladesh Premier Football League 2014-15 season, scheduled to kick off tomorrow.
The agreement was announced yesterday in a press conference at the BFF House where the top officials of the country’s football governing body introduced the title sponsor and co-sponsors.
Manyavar is expected to provide an amount in the region of Tk10m as sponsorship money while four co-sponsors – KFC, Amber Group, Pragati Insurance Limited and Treasure Securities Limited – will provide Tk1m each.
With all the sponsorship money put together, the Bangladesh Football Federation will receive Tk14m. Although it is not enough to run the entire top-tier, comprising a total of 110 matches, BFF president Kazi Salahuddin said, “It may not be enough to run the league but it is the beginning. Maybe, one day the game would be too good that we will not have to worry about sponsors.
“I’m grateful to the sponsors. Thanks to them for coming forward. They are the most important elements to develop the standard of football in the country. If we work together, I do not see any reason why we should not reach the top level.”
The new title of the most prestigious football event in the country is now Manyavar Bangladesh Premier Football League 2014-15. Manyavar is an Indian fashion house that was brought to Bangladesh by Vintage Denim Limited and its managing director Imran Islam Chowdhury signed on the dotted line yesterday on behalf of the title sponsor.
“Manyavar was brought to Bangladesh three years ago and we want to bring back the heydays of the 1980s and 90s. Thanks to the BFF for giving us the opportunity. We want to be with BFF for the next five years,” said Imran yesterday.
BFF senior vice president Abdus Salam Murshedy, general secretary Abu Nayeem Shohag, assistant managing director of Pragati Insurance, Syed Obaidul Karim, and managing director of Treasure Securities, Fazley Elahi, were also present on the occasion.
Sheikh Jamal Dhanmondi Club and Farashganj Sporting Club will face each other in the Premier League opener at Bangabandhu National Stadium tomorrow.
