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How Narendra Modi won Uttar Pradesh

Update : 12 Mar 2017, 10:36 PM

Make no mistake. The BJP win in Uttar Pradesh is a defining moment in Indian democracy.

In the past 25 years, never has a party so decisively controlled the levers of power in both Delhi and UP, home to 200 million and the heart of Indian politics. Rarely has a party been able to expand its social base, in such quick time, in such an unprecedented manner, across Hindu castes, reports the Hindustan Times.

And not since the 1960s has a party exercised such dominance in national politics. The BJP was strong in the west, it was expanding in the east, but it did not have a state in the core heartland, from Delhi all the way to West Bengal, even though it was seen as a cow-belt party. That has now been addressed — and how. And that is really the big question.

How did the BJP win UP?

Modi ki sarkar

Travelling on the ground, it is astonishing to see the admiration Narendra Modi evokes. Modi travelled in the aftermath of the decision on demonetisation, expecting to find anger, but saw people — in some of the poorest districts of UP — hailing him. Voters said he had delivered on what he promised, that he had taken on the rich and corrupt, that the gains accrued from the exercise would be eventually transferred to the poor.

The enthusiasm for demonetisation in itself subsided in subsequent months, but the faith in Modi did not. From Bareilly to Balia, from Meerut to Gorakhpur, from Shravasti to Jhansi, we found voters who gave a definite answer to who would they vote for.

The 60% formula

The 60% formula is working,” said a key BJP leader, sitting in Varanasi, in the final lap of the elections.

The BJP assumed that Muslims, and a majority of Yadavs and Jatavs would not vote for the party. This would leave 55-60% of the electorate for the BJP to target. And in order to do this, the party had to expand its social base.

The BJP has always been most successful in UP when it has constructed a coalition of upper castes and non-Yadav OBCs (other backward classes). Kalyan Singh was a product of this alliance, within the broader Hindutva umbrella. And it is no surprise that the last time the BJP won an outright majority in the state was on the basis of this alliance. That collapsed in the mid- to late-90s.

In 2014, it reappeared. Modi’s OBC identity, besides other factors, struck a chord with the state’s backward communities. The party’s upper caste base stayed with it. And Dalit sub communities too drifted to the BJP.

This is what the party had to replicate in the state.

And to do this, it embarked on a three-pronged strategy — appoint someone from a non-Yadav OBC community (Keshav Prasad Maurya) as state president; appoint office bearers in districts from these communities; and give them the highest number of tickets that the party has yet awarded to provide representation. This was ambitious social engineering, for it ran the risk of alienating the party’s older supporters. Amit Shah and the party’s organisation man in UP, Sunil Bansal, took the risk. It paid off.

The party also expanded in rural areas. It put up candidates in panchayat elections last year. Out of 3,100 seats, it contested in 2,800 and won only 300. But in the process, it created a pool of active leaders at the rural level across districts.

They also had the most risky ticket distribution exercise in the party’s history in UP so far.

The party also gave tickets keeping the future in mind — and so younger leaders from all communities, Brahmins, Banias, Thakurs, OBCs, Dalits — were picked. This generated resentment among the older lot as well those in the same generation who had lost out, running the risk of internal sabotage. The Varanasi South constituency was an example of this. The popular Bengali MLA, Shyam Dev Rai Chaudhary, was denied a ticket — because the party wanted to promote an alternative, younger local Brahman face. There was anger, but it took the risk.

With this ambitious but extremely careful and meticulously planned strategy, the BJP has not only won this election. It has transformed its own party’s character, and has created a generation of leaders who will stand the party in good stead for years to come.

The Hindu card

But Modi’s brand and the careful construction of multi-caste alliances would probably not have been enough. The party also carefully played the Hindu card.

It is difficult for the BJP to win an election in states with a substantial Muslim presence — for the simple reason that it starts from a minus 20 disadvantage. It has to rely on the rest of the electorate. To do this, it has to be internally inclusive of Hindu castes and since it did not give any tickets to Muslims, it had room to do so in UP.

It also has to inevitably infuse its campaign with a flavour of communal polarisation.

There was latent resentment among many Hindu communities at what they perceived as the administration’s pro-Muslim tilt. There was also a degree of annoyance at both the alliance and the BSP’s efforts to woo Muslims and make that the centre piece of their respective campaigns. This provided enough room to the BJP to construct the image of other parties as pandering to the minorities.

Ironically, the Muslim vote itself — these results indicate — appears to have split between the alliance and the BSP. Or even if it has gone largely to the alliance, it was not able to supplement it with other parties. This holds a lesson for “secular parties” who peg their electoral prospects only on Muslim consolidation.

And so mix of the Modi magic, careful caste management and social engineering, a risky but smart ticket distribution strategy, the use of the Hindu card, and errors by the opposition has catapulted the BJP to power in Uttar Pradesh. The verdict will redefine Indian politics.

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