Bangladesh is at a crossroads. The need for reform has never been more critical, both for the country itself and for the millions of non-residential Bangladeshis (NRBs) living abroad, particularly those in Western countries.
With the growing global diaspora of Bangladeshis, a positive narrative of the country is essential, not just for Bangladesh’s own development but also for the future of those who carry a Bangladeshi identity abroad.
The prospect of a government led by Nobel laureate Dr Muhammad Yunus offers hope, vision, and a pathway towards the kind of reform that could elevate Bangladesh’s image on the world stage, while simultaneously benefiting NRBs in their careers and social standing.
For many NRBs, especially those who have built careers in Western countries, Bangladesh often forms a core part of their identity. However, the international perception of Bangladesh is often marred by images of political instability, corruption, and poverty. These negative stereotypes can become a barrier for NRBs, particularly second-generation immigrants, in forming a positive connection with their heritage and establishing credibility in their professional lives.
While many NRBs have built successful careers abroad, they often face prejudice tied to their country of origin. A lack of progress in governance, infrastructure, and economic development in Bangladesh only reinforces these negative perceptions. This is particularly damaging for those in fields like business, finance, or politics, where country branding plays a key role in how individuals are perceived. A strong, positive image of Bangladesh is essential for NRBs to assert themselves confidently in the global marketplace.
Furthermore, for second-generation Bangladeshis who may not have a direct connection to the country but still identify with their heritage, the need for reform becomes more of an anthropological and social issue. How can they embrace an identity tied to a nation that is constantly associated with negative connotations?
A reformed Bangladesh, championed by leaders like Dr Yunus, can shift this narrative and provide these individuals with a source of pride, not just in their family heritage but also in the global standing of their ancestral homeland.
The economic potential of a reformed Bangladesh, particularly one led by a visionary like Dr Yunus, cannot be overstated. Bangladesh has already made significant strides in sectors like textiles, manufacturing, and remittances from the NRB community. However, systemic reform, especially in governance and corruption, would unlock further growth in sectors like technology, infrastructure, and education. This growth would directly benefit NRBs by creating opportunities for investment and business collaboration.
Consider the tech and startup ecosystems flourishing in Western countries. If Bangladesh’s government focused on creating a more transparent and innovation-friendly environment, NRBs with expertise in these areas could contribute to and also benefit from the burgeoning markets back home.
With a strong regulatory framework and incentives for NRBs to invest in their homeland, Bangladesh could become a hub for international businesses looking to tap into South Asia’s growing markets.
For NRBs in the financial sector, Bangladesh’s reform could open doors for new ventures in banking, finance, and fintech. Bangladesh’s inclusion in global trade networks, enhanced by a more stable and reformed government, would bolster its creditworthiness, leading to stronger partnerships with global financial institutions. NRBs working in international financial markets could use these opportunities to bridge gaps between Bangladesh and the global economy, helping to elevate both their careers and the nation’s status.
By working together, both NRBs and local Bangladeshis can uplift the country, create a stronger economy, and forge a more positive narrative
From a social and anthropological perspective, the impact of a reformed Bangladesh on NRBs is equally important. Bangladeshis abroad are often seen as part of a developing world country, which leads to a certain type of stereotyping. This perception can have long-lasting effects on how NRBs, particularly younger generations, view their own identity.
Reforming Bangladesh’s government, led by someone like Dr Yunus with his global stature and credibility, could shift this narrative. A country that is seen as progressive, stable, and innovative can reshape the way the world views Bangladeshi immigrants and their contributions.
Second-generation immigrants, particularly in Western countries, often struggle with their dual identity. On the one hand, they are immersed in the Western way of life, and on the other, they carry the legacy of their Bangladeshi roots.
In many cases, these individuals feel disconnected from Bangladesh due to the country’s negative image abroad. A reformed Bangladesh could change this dynamic. By improving governance, fostering social equality, and creating a narrative of progress, second-generation immigrants could find pride in their heritage and feel more connected to Bangladesh.
The importance of collaboration between NRBs and local Bangladeshis in uplifting the country cannot be stressed enough. NRBs bring a wealth of knowledge, experience, and global exposure that can be invaluable to Bangladesh’s development. Local Bangladeshis, on the other hand, understand the country’s specific needs and challenges on the ground. Together, they can create a powerful synergy to push for meaningful reform.
Dr Yunus, with his focus on social business and empowerment, exemplifies the kind of leadership that can bridge this gap. His work with microfinance has already shown how economic empowerment at the grassroots level can transform communities. If his government were to implement reforms focused on transparency, innovation, and education, NRBs could play a crucial role in driving investment and expertise into these areas.
Moreover, as globalization continues to integrate markets, Bangladesh’s standing in the world will increasingly affect the opportunities available to its diaspora. Whether it's securing international contracts, developing business partnerships, or even gaining a seat at the decision-making tables of multinational corporations, the image of Bangladesh will play a pivotal role in how NRBs are also perceived and valued. Reforming Bangladesh to be seen as a country that values innovation, democracy, and social equity will give NRBs the leverage they need to advance their careers and contribute not only to the global economy, but also Bangladesh’s.
By working together, both NRBs and local Bangladeshis can uplift the country, create a stronger economy, and forge a more positive narrative. As Bangladesh steps onto the global stage, this collaboration will be essential in shaping a future that benefits both those living within its borders and the millions who call it home in their hearts.
Nawrin Sultana is a Bangladeshi-Canadian marketing consultant, blending her cultural roots with a global perspective.
