Jewellery holds a very special place in a woman’s life, whether they are heirlooms passed on from a grandmother to her granddaughter or specially bought to mark a memorable occasion.
Ayosh is the perfect example of how a simple adda of two friends can turn into something great. Three years ago, Chaity and Zebin started their jewellery line, Ayosh. When they started Ayosh, it was a humble venture, as they didn’t know how to proceed. Initially, they started it as an experiment and thought of running it for one year. “We were new in this field with zero experience and also were very scared about how it would go,” said Zebin.


