The television market in Bangladesh has undergone a significant transformation in recent years, fueled by technological advancements, growing digital content consumption, and rising expectations from consumers.
From sleek 4K smart TVs to budget-friendly Android models, the choices today are broader than ever. As Bangladeshi households upgrade from basic LED units to smart TVs with integrated streaming platforms, understanding which brands offer the best value, features, and reliability has never been more important.
In 2025, several key brands are shaping the consumer TV experience across different price segments.
Samsung: Premium innovation with proven reliability
Samsung continues to dominate the premium segment in Bangladesh. Known for its cutting-edge display technology, Samsung’s QLED and Crystal UHD TVs deliver stunning picture quality, sharp contrasts, and rich colors.
The company’s proprietary Tizen operating system offers a fluid smart TV interface, with seamless access to popular apps like Netflix, YouTube, and Amazon Prime. Samsung televisions are also known for their longevity and are supported by an extensive after-sales network across Bangladesh.
While the price tag may be on the higher end, many consumers see it as a long-term investment in quality and performance.
Samsung TVs are widely available through major retailers, including Star Tech, where official models with warranty coverage are frequently stocked.
LG: OLED leadership and intelligent features
LG, another South Korean electronics giant, is equally prominent in the Bangladeshi market.
The brand has earned a reputation for its OLED TVs, which offer deep blacks, precise color calibration, and immersive viewing angles—ideal for movie lovers and gaming enthusiasts alike.
LG’s WebOS is one of the most user-friendly smart TV interfaces, offering fast performance and intelligent features through LG ThinQ AI. In both design and durability, LG TV continues to impress, especially in the mid-to-high-end categories.
With local availability and solid warranty support, LG remains a go-to choice for consumers looking for innovation and reliability.
Sony: A cinematic experience at home
Sony maintains its position as one of the most respected TV brands worldwide, and in Bangladesh, it appeals strongly to those prioritizing premium image and sound quality.
Sony’s Bravia series, now powered by Google TV, provides a refined experience that combines brilliant 4K visuals with cinematic audio output. Sony TVs excel in motion handling, making them a favorite among sports fans and film enthusiasts.
Though generally more expensive than competitors, Sony products are synonymous with excellence and tend to perform consistently well for years. For buyers willing to invest in high-end performance, Sony is a name that continues to deliver.
For added assurance, purchasing from trusted sources like Star Tech helps ensure you’re getting original Sony TVs with official warranty support.
Hisense: Budget-friendly performance and smart features
Chinese brand Hisense is making steady inroads into the Bangladeshi market by offering high-spec TVs at competitive prices.
Known for producing budget and mid-range smart TVs with features like Dolby Vision, HDR10+, and built-in Chromecast, Hisense has become a popular alternative for those seeking quality without a premium price.
The brand’s adoption of Google TV across many of its new models adds to its appeal, allowing users to access a wide array of apps and streaming platforms.
Hisense televisions are increasingly available in major electronics stores and online platforms in Bangladesh. Star Tech, among others, regularly features Hisense TV models for buyers seeking reliable, feature-rich televisions on a tighter budget.
Haier: A practical choice for everyday homes
Haier, traditionally known for home appliances, has been expanding its TV lineup in Bangladesh with a focus on affordability and smart functionality.
Haier TVs are generally targeted at mid-range buyers who want modern features like Android TV OS, voice control, and HDMI-ARC support without the steep costs associated with top-tier brands.
While not as technologically advanced as Samsung or LG, Haier TVs are known for their decent picture quality and stable performance.
Their growing presence in both physical retail and e-commerce makes them an accessible choice for many households upgrading to smart TVs for the first time.
Xiaomi: Smart tech at an unbeatable price
Xiaomi, the tech disruptor from China, continues to shake up the smart TV market in Bangladesh.
Best known for offering smart features at aggressive prices, Xiaomi TVs run on Android TV and feature Xiaomi’s PatchWall interface, which integrates content from various streaming platforms into a unified dashboard.
The brand’s popularity among younger buyers stems from its sleek design, reliable 4K resolution panels, and frequent software updates. Xiaomi’s offerings are particularly strong in the 32-inch to 55-inch category, making them ideal for small apartments and medium-sized living rooms.
Star Tech is one of the leading retailers where Xiaomi smart TVs are available with competitive pricing and after-sales support.
Singer: A trusted local brand with a growing smart TV line
Singer, one of the most recognizable names in Bangladesh’s consumer electronics landscape, has also expanded its smart TV range in recent years.
While once known primarily for basic LED televisions, Singer now offers smart TVs that feature Android operating systems, HD and FHD resolutions, and slim designs.
With a strong local presence and competitive pricing, Singer TV is often considered a reliable option for budget-conscious consumers. The brand also benefits from an extensive service network throughout the country, giving it an edge when it comes to after-sales support and warranty fulfillment.
Final thoughts: Matching brand to budget and needs
In 2025, the television market in Bangladesh is more vibrant than ever. Consumers now prioritize smart functionality, display quality, and brand reliability just as much as they consider price.
Samsung, LG, and Sony continue to lead the high-end and premium segments with technological innovation and strong brand trust. At the same time, brands like Xiaomi, Hisense, Haier, and Singer offer attractive alternatives that meet the needs of budget-conscious buyers without compromising too much on modern features.
For buyers across Bangladesh—from Dhaka to Chittagong, Sylhet to Rajshahi—authorized retailers like Star Tech have become trusted destinations for purchasing genuine TVs with official warranties and after-sales service.
Whether you’re upgrading for better streaming, gaming, or simply enjoying cable with higher clarity, there’s now a TV brand in Bangladesh perfectly suited to your lifestyle.
