Experts at a discussion stressed on showcasing success stories Bangladesh had achieved amid challenges of the Ukraine-Russia conflict.
Their suggestions came Monday at a seminar titled "Nation Branding: Attracting New Talent & Investment Worldwide."
The Bangladesh Securities and Exchange Commission (BSEC), in association with Bloomberg LP organized the seminar.
Prime minister's Private Industry and Investment Adviser Salman F Rahman attended the programm the chief guest.
"From the branding point of view, you obviously have to talk about positive sides and definitely how we will mitigate risks is very important," he said.
He also said before the Ukraine war, the country had controlled the inflation rate very well.
In the last two to three months, both the inflation and exchange rate are creating challenges around the world, the adviser said.
He hoped that the oil prices would come down to the previous level by the end of this year or by the first quarter of the next year.
Senior Foreign Secretary Masud Bin Momen said exploring options and consolidated efforts, among others, were required for nation branding.
Nation branding strategy is not exactly like corporate or other kinds of advertising or PR campaigns. Core marketing concept is useful in articulating the vision for a nation's image, he also said.
He said the authorities of investment and promotion, tourism, health, and even the law and enforcement have a role in branding a nation.
BSEC chairman Prof Shibli Rubayat Ul Islam said that the disruption in supply chain of food and energy had created a serious problem across the world.
"Despite such difficulties, the country has become a role model in development in the eyes of international entities and our persistent rise in economic and social indicators is a miracle," Islam added.
"The rest of the world knows what is happening in Bangladesh. We have to protect Bangladesh properly," said the BSEC chairman and laid importance on facing the challenges.
