The Hongkong and Shanghai Banking Corporation (HSBC) in Bangladesh on Sunday held a webinar to discuss the changed landscape of customer service.
The webinar, "The Transformed Landscape of Customer Service to Thrive in the New Normal", also marked the conclusion of International Customer Service Week, which was observed by the bank from October 5-8, said a press release.
Customer Service Week is an international celebration of the importance of customer service and of the people who serve and support customers on a daily basis.
The bank is taking forward its customer experience initiative under the campaign "Exceeding Expectations Everyday" and has embedded it as a way of life for every element that the bank offers for its customers.
Selected customers shared their experience of banking with HSBC and their expert knowledge on the changed role and landscape of customer service during the webinar.
They included Shehzad Munim, managing director, British American Tobacco Bangladesh; Mohammad Zaved Akhtar, VP transformation and growth, Unilever South Asia; SIHM Musfiqur Rahman, country manager, Haychem Bangladesh Ltd; Kamal Ahammad, head of finance & operation, Marks & Spencer; Kazi Ali Imam, head of shipping and maritime department, Canadian University of Bangladesh and Shahnaz Pervin, proprietor M/S SK Associate.
“Putting customers at the heart of what we do underpins our business, and how we put it into action is key. When we get it right, we help improve the lives of our customers and the communities we live in," said Md Mahbub ur Rahman, chief executive officer, HSBC Bangladesh, during his opening remarks.
Ahmed Saiful Islam, country head of wealth and personal banking, said: "Everyone at HSBC is committed to go an extra mile to offer superior service to exceed customer expectations every day. Our team is up-skilled regularly to value the importance of customer service for which we have three principles: treat me like you know me, make it easy for me, earn & keep my trust."
