Sunsilk Bangladesh has unveiled its new brand relaunch campaign.
Featuring a new formulation, new packaging and the new Silky Smooth variant, the campaign introduces several updates across Sunsilk’s product portfolio while also refreshing the brand experience for consumers.
A key focus of the campaign is the refreshed range of Sunsilk’s core variants.
Alongside changes to the product formulations, the packaging has also been redesigned.
A more modern and contemporary visual identity gives Sunsilk packs a refreshed look.
This initiative reflects the brand’s continued evolution in step with changing consumer needs.
One of the highlights of the relaunch campaign is the new Sunsilk Silky Smooth variant.
Its addition to Sunsilk’s existing portfolio gives consumers another hair-care option.
Throughout the relaunch campaign, Silky Smooth is presented as an important part of the brand’s new journey.
Alongside the product and packaging updates, Sunsilk Bangladesh is also refreshing its digital presence.
As part of the relaunch campaign, the brand’s official social media identity is changing from “Sunsilk Hair Expert BD” to “Sunsilk Bangladesh”.
Through changes across product, packaging and communication, the relaunch campaign aims to present consumers with a refreshed Sunsilk experience.
With an updated portfolio, the new Silky Smooth variant and a renewed approach to brand communication, Sunsilk Bangladesh is introducing a newly refreshed brand experience for consumers.
