Thursday, June 13, 2024


Dhaka Tribune

Likee collaborates with local NGO to eliminate poverty

The campaign will be run throughout the holy month of Ramadan

Update : 19 Apr 2022, 06:07 PM

Likee has collaborated with Ignite Foundation, a local NGO focused on eliminating poverty by supporting underprivileged children and contributing to the welfare of society through various donation projects. 

Under this collaboration, it is working with a welfare project titled "Girl’s Education Project,” according to a press release.

Through such an initiative, it aims to represent its users and donate money to assist with the education of rural children in Bangladesh. 

The campaign will be run throughout the holy month of Ramadan.

Ignite Foundation works for the betterment of underprivileged children in the rural areas of Bangladesh by ensuring quality education and creating different job prospects for them. 

Through this partnership with the NGO, Likee is fulfilling its corporate social responsibilities (CSR) by spreading Ramadan spirits like love, kindness, and generosity and expressing social concerns. 

During this Ramadan 2022 CSR campaign, Likee users can show love to the people in need by fulfilling the in-app tasks of collecting "the Fasting Energy" and forming a cash donation to support the Ignite Foundation’s social welfare projects. 

To participate in the campaign, users have to click on the "Start Fasting" button on the app’s campaign page. 

Afterwards, users can collect their "energy" after "fasting completion."

Likee will then make a cash donation based on the energy transformation ratio on the users’ behalf.

Regarding the collaboration, Gibson Yuen, Head of Likee Global Operations, said: "Likee has always been dedicated to spreading love and positivity within society. Through this collaboration with the Ignite Foundation, we are stepping forward toward our goal of positivity and equality by facilitating education for the underprivileged. We aspire to continue making such efforts for years to come, creating a plausible impact on society. "

Moreover, it has also come up with various other initiatives encouraging users to participate in different activities presented by them. 

Among them is the "Likee X OPPO Ramadan activity," under which it has launched a user-rewarding activity, collaborating with OPPO during Ramadan. 

Users have the opportunity to win an OPPO F21 Pro, a cricket bat signed by Shakib Al Hasan, and 18 million video views by joining Likee’s weekly hashtag challenges and making qualified videos. 

By committing to welfare projects in collaboration with users and NGOs, Likee is taking small steps toward commitment.

As a user-oriented platform with diversified and meaningful activities, Likee keeps its users entertained and engaged while also making an impact on society.

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