Isho, the precursor of modern home decor in Bangladesh, entered an exclusive partnership with Jaipur Rugs, the global leader of luxurious handcrafted carpets and rugs from India.
As a part of the agreement, Isho will exclusively sell Jaipur Rugs’ eclectic collection of products through their stores and online website, reads a press release.
Bangladesh becomes the next destination for Jaipur Rugs’ beautifully woven rugs which are available across 60 destinations worldwide.
To celebrate the partnership and commemorate the shared cultural heritage between India and Bangladesh, the companies held a special exhibition showcasing a limited-edition series of rugs, including one exclusively designed rug featuring the Lalbagh Fort.
The exhibition will be open to the general public from April 16 and will be a month-long event, at the Isho Flagship Store, Baridhara.
Director of Jaipur Rugs Yogesh Chaudhary said: “India and Bangladesh share a cultural history that goes way back in time. Through our collaboration with Isho, we got an opportunity to express our shared heritage through design and to propagate our rich crafts and traditions to a newer audience.”
“At Jaipur Rugs, we like to give our artisans global platforms to take their craft and their stories to the world. It is always a delight to find new partners like Isho and be able to tell the stories of the unique and simple lives of our artisan and their ancestral know-how through them,” he added.
Managing Director of Isho Rayana Hossain said: “This collaboration between Isho and Jaipur Rugs is symbolic of our shared values and cultural unity. We believe in partnering with like-minded entities that are entrepreneurial, sustainable and innovative and it’s this strategy that is propelling Isho’s growth in Bangladesh and across borders to India and the Far East.”
“Through this collaboration, we are proud to demonstrate the commercial, cultural and creative benefits of empowering local artisanship and helping traditional crafts to thrive and find resonance in homes around the world,” she added.
