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Dhaka Tribune

ISHO launches ‘Clayvolution’ to prevent single-use of plastic

The ‘Clayvolution’ campaign aligns with the “Beat Plastic Pollution” theme of World Environment Day 2023 and will embrace the eco-friendly revolution, showcasing the art of creating visually aesthetic and sustainable clay products

Update : 04 Jun 2023, 05:17 PM

ISHO, a leading advocate for sustainable living, has launched its "Clayvolution" campaign to prevent single-use plastic and highlight the environmental benefits of clay products in collaboration with Claystation. 

The "Clayvolution" campaign is running run from June 1 to June 6, and an open for all event will be held on June 5 on the 9th floor of the ISHO Store, Baridhara, reads a press release. 

The ‘Clayvolution' campaign aligns with the “Beat Plastic Pollution” theme of World Environment Day 2023 and will embrace the eco-friendly revolution, showcasing the art of creating visually aesthetic and sustainable clay products. 

This unique approach can send out messages to people about how environment-friendly clay products can be appealing.

According to ISHO, regular usable products such as plastic bags, coffee cups, plastic straws, plastic bottles and styrofoam boxes take 20 to 500 years to biodegrade. Using clay products can promote solutions to plastic pollution and raise awareness about eco-friendly alternatives.  

During the event scheduled on June 5, Isho, in collaboration with Claystation will introduce a range of innovative co-designed clay products that serve as sustainable alternatives to single-use plastic items. 

From reusable water bottles, and tumblers to coffee cups, these clay products offer functionality, durability and a reduced ecological footprint.

Founder and Managing Director of ISHO Rayana Hossain said: “Today, plastic bottles and coffee cups are one of the major contributors to plastic pollution. They are usually used once and then discarded, leading to significant waste generation and environmental harm. We hope through this campaign we can take a step towards beating plastic pollution and bring in the notion of longevity in products.”

More information on the ‘Clayvolution' campaign and a wide range of versatile clay products are available on https://www.isho.com and social media. 

Join the conversation using the hashtag #Clayvolution. ISHO invites everyone to join the "Clayvolution" campaign and be part of the global movement toward sustainable living.


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