Ride sharing and other online service providing company Pathao recently launched virtual gaming on its app, to increase customers' engagement and interaction.
The company partnered with Go-Games to introduce the new feature, Pathao Game, said a press release.
This initiative was mainly taken to establish Pathao also as a gaming platform and to engage the user base into the gaming industry, it said, adding that the feature would also increase cross-platform activity.
When the user went on to winning tournaments, he would simultaneously be awarded with food and ride promos in the form of special deals, Pathao said.
Initially it brings five free games for the users, the release reads, and more are to come. The five games are are Crazy Balls, Amigos, Hexagon Fall, The Escape and Hit the Knife.
To make the feature popular, Pathao in association with smartphone brand Samsung was going to host an online game competition titled Samsung Presents Pathao Premier League, the release said.
Every week, one winner would win a Samsung Galaxy M11 which equates to four winners per month and the highest scorer in the entire season would win a Samsung Galaxy A51 Handset, it said and added that the campaign would run in Dhaka, Chittagong, Khulna and Sylhet.
Pathao Chief Executive Officer Hussain M Elius said; “We are very excited to have launched another addition to the Pathao App and also for the gaming tournament.”
