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Dhaka Tribune

Colours FM showcases Power Women

Update : 07 Mar 2014, 07:02 PM

Colours FM is a new radio station for women, airing on 101.6 FM.

Today, in honour of International Women’s Day, they are launching a new programme called  “Power Woman.“

To kick off this programme, starting at 10am, they will air interviews with 16 successful women from a variety of fields – ranging from the arts, to business, to social services – including: BRAC Director Tamara Abed, CEO of Dell Bangladesh Sonia Bashir, singer Shayan, Bibiana designer Lipi Khondokar, and BUET architecture faculty member Aupee Karim.

Going forward, “Power Woman“ will interview one different woman change-maker every week to talk live on air about her work, challenges and inspirations.

All of Colour’s programmes, like “Lipstick Morning” and “Olpo Sholpo Golpo,” are tailored for women audiences and feature female radio jockeys. Along with music, fashion and celebrity gossip, Colours  will aim to focus on the issues occupying the modern woman’s mind: balancing work and family, issues about women rights, and dealing with social expectations.

Colours says it wants to be a “friend and advisor” to women.

One of the “Power Woman” interviewees, Sadaf Siddiqi of Nari Pokkho and Sidko Apparels, is also a member of Colours’ advisory board of 23 illustrious women.

“I think [Colours] is a great initiative to help us through our changing roles. Women have made great strides, but we still have a long way to go. It’s great to have something that helps women think through these changes – acknowledging that it’s exciting, but also challenging, and offering [women] some solidarity,” Sadaf said.

She hopes Colours will help women navigate their complicated lives and help them find their own answers. “We are bombarded with so many confusing narratives: be beautiful, be successful at work, keep a perfect home. We don't have to abandon traditional roles completely. We each have to find our own balance, choose a path that is comfortable for ourselves – not just be dictated to by different sectors of society.”

The other ten ‘‘power women’’ featured today are: Rubaba Dowla, CCO of Airtel; Konka Karim, Feature Editor at New Age; Tanya Karim, Partner Architect at Tanya Karim NR Khan & Associates; Mubina Asaf, legal head of British American Tobacco; Tanha Islam, representative of Mozilla Bangladesh; Nisha Selim, owner of Daily Deli; Runi Khan, social worker at Culture Pot Global; Shamarukh Fakhruddin, marketing director of Lafarge Surma Cement; Ayesha Dada, stock broker; Tropa Majumder, director and head of creative at Expressions.

Dhaka Tribune is a media partner of Colours FM.

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