Designed in Spain and produced in Bangladesh, LoveGen aims to feed the inner fashionista of youngsters who are into music, social media, adventures and high-street fashion.
Despite being a fast-fashion brand, LoveGen is setting the standards to produce apparel in the most sustainable way, said a press release.
The brand is primarily denim-driven, offering a wide range of denim bottoms for both women and men.
Another strong suit of the brand is the chic, funky collection of denim jackets.
CourtesyAmong other denim apparel, it provides women’s jeggings, skirts and dresses.
It also produces quality t-shirts, sweatshirts, joggers, etc.
The newest addition to its collection is its unique sequin range, including tops, dresses and jackets.
LoveGen apparel are inspired by high-end street fashion, allowing its customers to express themselves through clothes for every occasion.
The design studio for LoveGen is set in Spain, and there are four outlets in India.
Since its debut in Bangladesh a year ago, LoveGen has been the talk of the town, read the media release.
The company has attended and sponsored many socio-cultural events, and hosted exclusive events of its own. It has also been working closely and consistently with many prominent and up-and-coming media personnel and influencers.
LoveGen is also a front-runner in eco-friendly production, added the release.
It uses natural dyes for its denim products, and 100% organic cotton, without using harmful bleach and acids for washes.
Moreover, it uses minimum energy and water to reduce its footprint on the environment, according to the press release.
