France has launched an international campaign to brand the country with its assets from robust industrial base to innovation, cultural and artistic vitality.
This is to strengthen the economic attractiveness, according to a French government note. “Choosing France is banking on boldness, innovation, the passion for expression and skill.”
As part of the campaign, billboard advertising in airports, business districts of major international cities and advertisements in international press outlets will begin this November across five countries - Germany, Canada, the United Arab Emirates, India and the United States, and in France.
It will be boosted around the world by the French diplomatic network and State agencies.
Make It Iconic – choose France is the slogan of the campaign.
Kylian Mbappé, World Cup winner at the age of 19; Sophie Adenot, masterful Helicopter Test pilot; Mory Sacko, world-renowned French Chef; and Fanny Moizant et Sophie Hersan, changemakers in Fashion, are some of the big names from France.
“France is already attractive; we will make it global,” the French embassy in Dhaka said about the campaign.
“In France, we're not just like everyone else. And we think you're not, either! We believe that everyone can do things their own way. Everyone can make an impact. Because what moves people is what they really remember.
“Because it's the only way we can move forward. Because we cannot give ourselves up to a future written by others. Challenge the status quo. Choose unexplored paths. Aim for the extraordinary as you shatter the ordinary. Elevate the present and inspire future generations,” the embassy said.
France is one of the most modern countries in the world and is a leader among European nations.
It plays an influential role as a permanent member of the United Nations Security Council, NATO, the G-7, the G-20, the EU, and other multilateral organizations.
France boasts a number of key strengths including high-quality transport and telecommunications infrastructure, a key geographical position within Europe, a strong domestic market, skilled and productive workforce, robust demographics, tourism powerhouse, competitive international groups such as aerospace, energy, environment, pharmaceuticals, luxury goods, food processing, and retail, and global agricultural powerhouse.
