It was a crowded media center at Stadium de Minearos of Belo Horizonte where Brazil and Chile were pitted to face off in the crucial round of 16 World Cup tie. Normally ties involving Brazil and Argentina attract most of the journalists but no desks were empty this time, even two hours before the kick-off. Suddenly one corner of the media center became a center of attraction and a mob of photographers and reporters gathered within minutes to experience a brief but savory exhibition of ‘Explicit’ Journalism.
It was Alexandra Jhedelin Nuñez Hernandez, the reporter of Canal 13 of Chile. She was supporting Chile and Globo TV transmitted live while she talked about her aspirations. If Alexandra wasn’t looking exotic enough in her red shirt resembling the Chilean team and a white half pant exposing her long legs, her pencil-heeled shoes and crimson lips surely fulfilled that deficiency as she danced and kissed the presenter while talking with him. She even occasionally raised her shirts amid loud applause!
I asked a fellow Spanish journalist what she said. It was my only way to know as very few can speak in English. I was fortunate that the Spanish journalist could speak in English. “I love Chile and I hope Chile will beat Brazil. I love Chile from deep in my heart (and that’s why she raised her shirt to show her heart) and Chile is the best in the World Cup,” she said.
I later learned that Alexandra has her own style while presenting her report and she mixes it with a certain degree of carnal appeal which makes her hugely popular in the region.
It was a new experience for a lot of journalists who had come in Brazil to cover the World Cup. Just after the live transmission, she was approached by reporters of different TV channels from across the world, and a Japanese TV chaneel, an Australian TV channel and a number of Spanish and local channels managed to interview her.
However, she wore a devastated look after Chile’s defeat in the penalty shoot-out. Both the exotic appearance and the pencil heel were missing. She was seen talking with her cameraman and did not show any interest to communicate with others.
With only about a thousand female journalists among a plethora of journalists from across the world present in Brazil to cover this World Cup, Alexandra stands out undoubtedly because of her unique personification of ‘Explicit’ Journalism by mixing carnal appeal while reporting. She is probably the sexiest football reporter in the world.
