Aston Villa signed Brentford striker Ollie Watkins in a club record deal worth a reported £28m ($36m) Wednesday.
Watkins agreed a five-year contract with the Premier League club, who could eventually pay up to £33m if certain clauses are met.
The fee eclipsed the £22m Villa spent to sign Wesley Moraes from Club Brugge last year.
Watkins scored 26 goals as Brentford reached the Championship play-off final last season before losing to Fulham.
Villa are believed to have turned their attention to the 24-year old after Bournemouth striker Callum Wilson joined Newcastle United Monday instead of moving to Dean Smith's side.
Watkins, who joined Brentford from Exeter City in 2017, has previous experience of working for Smith during the pair's time at the west London club.
Watkins is Villa's second signing from the Championship since the end of last season following their swoop for Nottingham Forest right-back Matty Cash.
