Monday, June 17, 2024


Dhaka Tribune

Who will fill the vacuum?

Update : 04 Apr 2015, 06:23 PM

Telecom giants Grameenphone, Robi and Banglalink are likely to bid for the Bangladesh cricket team sponsorship effective for the home series against Pakistan starting on April 17. Earlier on Friday, Bangladesh Cricket Board revealed that it has terminated the contract with Aamby Valley, an affiliate of Sahara India Parivar, 15 months before it was scheduled to end.

In a board meeting today, BCB will be looking forward to fill the vacuum of team sponsor while it is also likely that the board will nominate a name for the ICC president’s post which was left empty after former BCB president AHM Mustafa Kamal resigned last week.

BCB chief Nazmul Hasan, who clearly denied any interest in taking up the “ceremonial” post for the remaining three months of the tenure, is yet to reveal a name but it can be assured that the candidate won’t be from the existing panel of board directors.

Meanwhile, it will be interesting to see which of the three – Grameenphone, Robi and Banglalink – will  bag the sponsorship deal for the upcoming home series. Competitors in the telecom sector, all three leading companies have endorsed several national cricketers to promote their product for the past two-three years and after Bangladesh’s big success in the World Cup 2015, it is needless to say that they want to grab the opportunity with both hands.

Grameenphone, who had sponsored the Bangladesh team for eight years from 2004-2012, will be keen to retain the opportunity and will also be alert so that they don’t fall behind like 2012 when Sahara had outbid Grameenphone. It bid approximately $9.4m, substantially more than the $3.4m from Grameenphone. Sahara had also won branding rights for the national team and the national academy, and title sponsorship and in-stadia sponsorship for 2012-13.

The BCB will also confirm dates of the felicitation programme for the national cricketers for their performance in the ICC World Cup 2015. 

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