Hyundai Motor Company, the world’s fastest-growing automaker by brand, announced their involvement with the ICC World T20 at the Sher-e-Bangla National Stadium yesterday.
Hyundai supplied a total of 90 vehicles to be used by the teams and tournament officials for the ICC World T20 scheduled to take place in the cities of Dhaka, Chittagong and Sylhet between the 16thof March and 6thof April 2014.
Hyundai in collaboration with its local distributor, HMBL, shall hold various marketing activities during the tournament. The main attraction is the Roller Derby contest which will take place during every match in between the innings. The Roller Derby contest is a contest in which participants compete in a race using Hyundai branded ‘rollers’ and engage in a cricket based skills challenge. The first contestant to successfully complete the race, takes home the prize which includes Hyundai branded wrist watch among others.
Campbell Jamieson, General Manager -Commercial, ICC; MahbubulAnam - Director, BCB;Shareq Fahim Haque - Managing Director,HMBL; Ehsan K. Shoaib - Managing Director, Sales and Marketing, HMBL and Imran Khan - General Manager, Marketing, HMBL were present on the occasion.
