Robi Axiata Limited, an award-winning mobile telecom and data services provider of the country with nearly 25m subscribers, was named the new sponsor of the Bangladesh cricket team for the next two years.
The Bangladesh Cricket Board last Wednesday oversaw the bidding process where Top of Mind, a media-planning company, quoted the most – Taka 41 crore 41 lakhs – to bag the deal. And yesterday, the company sold the rights to Robi, who are now the proud sponsors of the Tigers. This is the first time Robi has been able to affiliate themselves with the Bangladesh cricket team despite several failed attempts in the past.
In a press conference held at Sher-e-Bangla National Stadium in Mirpur yesterday, the BCB introduced Robi as the new sponsors. Mahtab Uddin Ahmed, chief operating officer of Robi, said, “We are delighted for being able to be a part of the Tigers’ journey towards success. Robi believes team-work can make one overcome the hardest obstacle. Our Tigers have already displayed their fighting spirit to the world which they obtained through their skill, honesty and hard work.”
Kazi Inam, chairman of the BCB’s sales and marketing committee, welcomed Robi and informed that the board is happy to have them on-board.
