Kylie Jenner now holds the ownership of a slang version of the famous wake-up call RIIISE AND SHIIINNEE.
This allows her to use the trademark on cosmetics and apparels like belts, pants, coats, dresses, footwear, gloves, headbands, headwear, jackets, loungewear, scarves, sleepwear, socks, swimwear and undergarments.
On October 10, Jenner, now 22, posted a video of her walking into her 20-month-old daughter Stormi's room. While the baby was sleeping in her crib, Jenner sang Rise and Shine to wake her up.
The three seconds of singing exploded online. The hashtag #RiseandShine hit over a billion views on TikTok, making it the fastest spike ever on the platform.
The Kardashians/Jenners are notorious for their business smarts. She is currently selling two sweatshirts with the phrase, both of which are retailing for $65. Needless to say, the first batch sold out in an instant.
Earlier this year, she became the youngest self-made billionaire thanks to her Kylie Cosmetics company.
