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All you need to know about iPhone 14, other Apple product launches

The iPhone maker leaned into safety technologies like the ability to detect a car accident and summon a rescue from a remote mountaintop to add allure to its devices

Update : 08 Sep 2022, 10:27 AM

Apple Inc on Wednesday launched its latest iPhone series with an improved camera and satellite messaging for emergencies, while also unveiling a rugged watch targeting sports enthusiasts.

The sports and outdoor-focused products will test whether Apple's relatively affluent customer base will keep spending in the face of rising inflation.

The iPhone maker leaned into safety technologies like the ability to detect a car accident and summon a rescue from a remote mountaintop to add allure to its devices. Apple positioned itself as the brand to allow users to pursue excitement and adventure - with a safety net.

Prices of the high-end iPhone 14s are the same as last year's iPhone 13 models. But Apple dropped its cheapest option, the iPhone mini, meaning the cheapest model now costs $100 more than last year.

The iPhone 14 will start at $799 and the iPhone Plus at $899 and be available for preorder starting Sept. 9. The iPhone Pro will cost $999 and the iPhone Pro Max $1,099 and be available Sept. 16.

Apple said its satellite SOS will work with emergency responders. It also said that in some situations, users will be able to use its FindMy app to share their location via satellite when they have no other connectivity.

Here is a list of Apple's top launches at the "Far out" event:

iPhone 14 With Satellite Connectivity

Apple added a new "emergency SOS via satellite feature", allowing users to establish a connection with a satellite to send texts from remote locations. The company said it has set up relay centers to enable the feature.

The new series 14 will have four models: iPhone 14, Plus, Pro and ProMax.

The phones are fitted with improved cameras, sharper sensors and a new crash detection feature. The iPhone 14 and 14 Plus will have the A15 bionic chip, while the Pro models come with the A16 chip.

Price: Starts at $799 for iPhone 14, $899 for iPhone 14 Plus, $999 for iPhone 14 Pro and $1,099 for iPhone 14 Pro Max

Availability: Preorders start from Sept. 9, available Sept. 16 onwards

Apple's iPhone 14 Plus model will have a larger screen like Apple's iPhone Pro models but an A15 processor chip like the previous iPhone 13.

The Ultra has a bigger battery to last through events like triathlons and better waterproofing and temperature resistance to operate in outdoor environments, as well as better GPS tracking for sports.

Apple Watch Ultra

Touted as Apple's "most-rugged and capable watch ever", the newest series is made for people interested in outdoor adventure, water sports and endurance training.

It offers 60 hours of battery life, a compass in the dial and a new Oceanic Plus app for recreational scuba divers.

Price: $799

Availability: Starting September 23

The Cupertino, California-based company also showed a trio of new Apple Watches, including a new Watch Ultra model aimed at extreme sports and diving and designed to challenge sportswatch specialists such as Garmin and Polar.

"Apple is competing for a consumer segment that already has high loyalty towards their existing products and vendors, and it will need to prove itself over time," said Runar Bjorhovde, an analyst at Canalys.

Watch Series 8

The newest Watch series has a temperature sensor that will work in conjunction with its previously released menstrual cycle-tracking app to retroactively detect ovulation.

The watch also has advanced crash detection to help notify emergency services, and it is swim-, dust- and crack-resistant.

Price: $399 onwards

Availability: Starting September 16

The Series 8 with cellular will start at $499 and the SE will start at $299 with cellular.

Apple said the new Series 8 watch has a temperature sensor that will work in conjunction with its previously released cycle tracking app to retroactively detect ovulation. 

The company emphasized the privacy approach of its cycle tracking. Privacy and reproductive health data have become a focus for tech companies in the wake of a US Supreme Court decision that ended a constitutional right to abortion in the United States.

Apple said it does not have the key to decrypt health data such as cycle tracking.

Airpods Pro

The upgraded AirPods have personalized spatial audio, double the amount of noise cancellation over its predecessor and improved touch control to adjust volume with a light swipe.

The Airpods also have up to six hours of listening time, a 33% improvement over the prior version.

Price: $249

Availability: Orders start Sept. 9, available from Sept. 23

Apple touted that its second-generation AirPods Pro will double the amount of noise cancellation over the original version.

Apple did not give any hints or a preview of its mixed-reality headset on Wednesday. The device is expected to have cameras that pass-through view of the outside world to the wearer while overlaying digital objects on the physical world. Analysts do not expect the device to go on sale until next year at the earliest.

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