Since ancient times, Bangladesh has been considered the embodiment of craftsmanship and textile heritage. While this might be a good thing, age old traditions and craftsmen are at the verge of extinction.
“From Dacca” lit a bulb to a unique strategy to marry the traditional designs to modern concepts. With the launch of their block print and nokshi katha embroidered sweat shirts, the new venture had landed a jackpot. Last year in December, within two days of the launching of the venture, From Dacca received 25 orders.
Jobayed Uddin and Mahfuzul Karim, early founders of the venture, came to the ideation of From Dacca when they realized they were “at the peak of their youth.” Not just thinking about their future, they also took into serious consideration doing something that would be beneficial for the society. The idea came to being by merging the traditional designs with the street fashion that would attract the youth.
Dacca, which was the former name of the capital city, Dhaka, was changed after the arrival of the colonists, who considered Dacca a place with richness, and to this Jobayed said: “We wanted to embody that perception with street fashion. We could not name it by the name of the city so we named it ‘From Dacca’.”
