Snapchat is the new trend! Currently, it has over 150 million daily users which is more than twitter’s daily usage and very close to the number of views on Instagram or Facebook. You can take advantage of this new trend for your brand and make an amazing impression to your customers. Here are some ways you could use snapchat in order to build your brand.Showcasing product/servicesOne of the prime benefits of using snapchat could be easy showcasing of your product or service. Videos or snaps could be the best way to deliver the story of your product and service to the customers. Customers will easily connect and if you can deliver your stories in a fun way you will definitely get more views. This will not only easily advertise your brand, but will improve the chances of buying.Customer satisfactionOne of the best ways to increase customer satisfaction is through interaction. Through snapchat you can send direct and customized snaps to customers. Customers can also send their queries through snapchat and you will be able to answer them. This will definitely increase customer satisfaction.
Recently Bangladeshi clothing brand Noir did something amazing through snapchat. They gave some snap-pics up for grab. All the customers had to do is take screenshots. Screenshots notifications are auto-delivered so Noir knew who took screenshots of which items. Then they randomly selected customers to give the items for free. Noir managed to get lots of interaction through this. Such type of promotional offer can be very useful.Back storiesThis is a fun activity that can be done and the relevant content is easy to find. After all, it’s a way of being transparent.
Another way to keep your customers interested and get their attention is to let them know what’s happening in the company. Through snapchat, you can easily let your customers know what goes on behind the curtains. You can snap your workplace design, birthday celebrations, festivals, work demo, and other fun activities. This will show your transparency and give the customer’s a feeling of belonging.Pre-launch teasersThis is something that you should try out for your brand. It is preferable for the product-related companies. You can snap for the teasers and broadcast that for customers. This will help to create excitement about the products.
If you are following Kylie Jenner of snapchat, you must already know how efficient this is! She is always putting up snaps about her next product. Last week 3 new shades of Kylie lipstick came out and we all were looking up to it for quite long! Thanks to her snapchat.Live coverageSnapchat is probably a better way for live coverage of events than other mediums. People are too busy to find time to attend events. Using snapchat it is possible to perfectly cover live events and give ideas about what’s going on even when they are unable to be there in person.
So many sports and concerts have been covered by snapchat live. Leagues like NFL had their games covered. Even the Oscar ceremony had live coverage through snapchat.
