Hasanuzzaman has watched Bangladesh's media industry change from four different vantage points: a news portal's engineering desk, a record label's content operation, an international distributor's country office, and a national television channel's digital team.
He is now building companies on the basis of what he saw. Speaking to DT, here is an excerpt of an edited conversation.
You left a national television channel to start your own companies. Why now?
Because the gap I kept running into was the same gap everywhere I worked.
Organizations knew they needed digital capacity. Very few could actually buy it as a coherent service.
They bought a website from one place, a social media agency from another, and a distribution deal from a third, and none of the three talked to each other. That is a business.
What is the most common mistake you see Bangladeshi media organizations make online?
Treating digital as a repackaging exercise. Taking a television segment, cutting it to ninety seconds and posting it. That is distribution, not digital media.
Digital media means making something that was designed for the platform it lives on.
And in music? Underestimating administration. Rights, metadata, contracts.
I have watched genuinely successful songs generate a fraction of the revenue they should have because nobody handled the paperwork properly at the start.
You write lyrics as well as run the business side. Does that create a conflict?
It creates sympathy in both directions, which is more useful than it sounds.
I know what it costs to write something honest.
I also know what it costs to miss a release window.
What does the next five years look like?
More creators, smaller audiences per creator, and much more competition for the same attention.
The winners will be the ones with infrastructure behind them — not the ones with the best single idea.
What would you tell someone starting out in 2026?
That the entry point I used in 2016 is closed.
Find a new one. There is always a new one, and it is always in the part of the industry that established people find boring.
