"Brand Karigor- Modern Branding Strategy," a career-based book by young writer and journalist Sajjadur Rahman Shuvo, has been published at the Amar Ekushey Book Fair 2025.
The book was published by Sahityodesh Publications, and its cover was designed by artist Sohanur Rahman Ananta.
Regarding the book Brand Karigor, Sajjadur Rahman Shuvo said: “Challenges are constantly increasing in the workplace with time, new competitions are increasing. If you want to survive in the market, you must do personal branding, build a network, and know the right communication and storytelling. Besides, you have to know everything about digital marketing to keep pace with the modern times.”
“That is why I have published the book 'Brand Karigor' based on my more than 12 years of experience working with various brands. Where all the modern strategies of branding have been discussed in detail in simple language, which will take the career and business of the readers to a unique peak,” he added.
Sahityodesh publisher Shafiq Saiful said about Shuvo's book: “There are many books on career and business development. For the first time, we have published the book 'Brand Karigor' with all the modern strategies of integrated branding, which is available on various online platforms besides the book fair. I hope the book will top the readers' favorites.”
