In line with Bangladesh Bank’s vision of building a Cashless Bangladesh, NRB Bank PLC organized Cashless awareness program at Southern University Bangladesh, Chittagong, on November 11.
The initiative aimed to promote digital financial inclusion, encourage cashless transactions and enhance awareness of the Bangla QR payment system among university students, faculty members and other stakeholders.
The program featured a series of awareness activities, promotional campaigns, interactive sessions and on-campus engagement initiatives, highlighting the convenience, security, efficiency and accessibility of digital payment solutions.
Particular emphasis was placed on encouraging students and the younger generation to embrace Bangla QR as a simple, secure and convenient alternative to traditional cash-based transactions.
The program was graced by Mahbubul Alam, director, Bangladesh Bank, as chief guest, while Tarek Riaz Khan, managing director and CEO, NRB Bank PLC, attended as distinguished guest.
Among the other distinguished guests were Sharif Ashrafuzzaman, vice chancellor and president of Southern University Bangladesh, Rashedul Islam, joint director, Bangladesh Bank; Mahfuzur Rahman, joint director, Bangladesh Bank; Kimiwa Saddat, additional managing director, NRB Bank.; and Khaja Wasiullah, head of cards division, NRB Bank.
Their presence underscored the importance of collaboration among financial institutions, regulatory authorities and academic institutions in advancing the country's digital financial transformation.
Representatives from NRB Bank PLC and Bangladesh Bank actively engaged with students, faculty members and university representatives through awareness sessions and practical demonstrations of the Bangla QR payment system.
The sessions highlighted how Bangla QR facilitates seamless, secure and convenient digital transactions while contributing to the broader objective of developing an inclusive and technology-driven financial ecosystem.
As part of this initiative, NRB Bank PLC also conducted various campus-based promotional and engagement activities to encourage the adoption of digital payment facilities.
The program further included the distribution of promotional materials and the handover of t-shirts, brochure and souvenir as part of the bank's planned campus engagement initiatives, reflecting its commitment to supporting educational institutions and promoting digital awareness among the younger generation.
Through this initiative, NRB Bank PLC reaffirmed its commitment to supporting Bangladesh Bank's Cashless Bangladesh vision by extending digital payment awareness beyond conventional banking channels and fostering greater participation in the country's digital financial ecosystem.
The completion of Cashless Awareness Program reflects NRB Bank PLC's continued dedication to promoting financial literacy, expanding Bangla QR acceptance and encouraging a culture of secure, convenient and technology-driven financial transactions across Bangladesh.
