Eastern Bank PLC (EBL) has entered into a strategic partnership with Aleph Group, the authorized commercial partner of leading global digital platforms, including Google and TikTok in Bangladesh, to enhance its digital advertising capabilities through global expertise, innovative technologies, and industry best practices.
An agreement to this effect was signed at EBL Head Office in Dhaka on July 13, by M Khorshed Anowar, deputy managing director and head of retail and SME banking, EBL, and Md Ehsanul Hoque, country director, Bangladesh and Sri Lanka, Aleph Group.
The partnership will enable EBL to leverage Aleph’s global digital ecosystem and expertise to strengthen its online outreach, optimize digital campaigns, and enhance engagement with customers across various digital platforms.
The signing ceremony was attended by Ziaul Karim, head of brand, marketing and communications; Syed Ahasanur Karim Antor, head of digital marketing; Md Aaqib Ahsan, associate manager, digital marketing from EBL; Ahsanur Rahman, partner director, Bangladesh and Sri Lanka; Syed Mahmud Shafayat Reza, senior client solution manager, from Aleph Group, among others.
