Haier Bangladesh Limited has onboarded Blackboard Strategies as its strategic communication partner on October 17, aiming to drive meaningful brand communication and public relations, further strengthening Haier Bangladesh Limited’s brand reputation in the country.
A memorandum of understanding (MoU) was signed at the Haier Flagship Store in Gulshan Avenue.
Under this partnership, Blackboard Strategies will oversee all strategic corporate communications of Haier Bangladesh.
From creating innovative communication strategies that align with Haier's goals to developing effective reputation management tactics and cultivating public perception in an evolving communication landscape, Blackboard Strategies will provide end-to-end brand communication solutions to the brand.
The MoU was signed by Fan Jing, CEO of Haier Bangladesh, and Ishtiaque Hossain, executive director of Blackboard Strategies.
The event was also graced by Ashraful Alam, sales & marketing director, Haier Bangladesh, and Kamrul Kakon, head of operations, Blackboard Strategies alongside other officials from both organizations.
Established in Bangladesh in 2020, Haier Bangladesh Limited is a fast-growing consumer durables company.
Since commencing operations, the company has brought Haier’s global legacy to local consumers through a wide range of products across major appliance categories.
Blackboard Strategies, on the other hand, is one of the leading communication agencies that focus on developing the next phase of reputation management by integrating impactful content across traditional and digital platforms while providing end-to-end communication solutions.
