ACI Beverages, a strategic unit under ACI Foods Limited, has officially launched MacCoffee in Bangladesh through a strategic collaboration with Empire International Sdn. Bhd. (a member of Food Empire Holdings Limited, Singapore) facilitated by Mitsui & Co. (Malaysia) SDN BHD.
The official launch ceremony took place at one of Shwapno’s flagship outlets in Banasree D Block on Wednesday, October 7.
The launch event was attended by senior officials from ACI, including Rezaul Islam, president, ACI Consumer Brands, and Zakir Ibne Hai, executive director & chief operating officer, ACI Food and Beverage.
Representatives from Empire International Sdn. BHD., including Pradeep Chauhan (director, Empire International SDN BHD) and Tan Boon Hua (general manager, Empire International SDN BHD), were also present, alongside Kenichiro Kawamoto, country chairperson of Mitsui & Co., (Asia Pacific) PTE LTD, Dhaka Branch.
The collaboration marks another significant milestone in ACI Beverages’ journey to build a diverse beverage portfolio in Bangladesh.
ACI Beverages began its journey in the beverage category with the distribution of Sunquick Fruit Concentrate and Fruit Drink products, followed by the launch of ACI Electrolyte Drinks, marking its entry into the beverage industry.
Building on the growing portfolio and recognizing the significant potential of the hot beverage category in Bangladesh, ACI Beverages partnered with Empire International Sdn. Bhd. (Singapore) to bring MacCoffee to consumers across the country.
MacCoffee is a renowned and trusted coffee brand, loved by consumers across 60+ countries worldwide.
With its strong global reputation and commitment to delivering quality coffee experiences. MacCoffee brings a truly international coffee brand to the growing coffee lovers of Bangladesh.
The collaboration initially begins with the distribution of MacCoffee Original and MacCoffee Gold jars in Bangladesh. With the long-term vision of strengthening its local presence, the partnership also aims to commence local packaging of MacCoffee products, alongside introducing new and exciting products to the market.
