Artificial Intelligence has become deeply entwined within education, the arts, wellbeing, and everyday life. Consequently, access to different AI tools has become a daily requirement and an important part of the user experience. However, using multiple platforms simultaneously can be a hassle; switching between apps, managing separate subscriptions, and dealing with international payments.
Banglalink took the step towards simplifying AI access, bringing together multiple leading Artificial Intelligence models within its AI-powered digital lifestyle brand, RYZE. Incorporating ChatGPT, DeepSeek, Claude and Gemini within one interface, RYZE’s aim is to simplify access to advanced AI tools for everyday users, students, and professionals.
The RYZE AI Hub was initially soft launched in January this year during a freshers’ orientation programme at BRAC University by Banglalink’s CEO, Johan Buse. It was officially launched in April, marking its wider availability and giving users the chance to select models suited to different tasks, whether writing, research or other activities.
The focus on practical skills and employability has also brought international recognition. RYZE received the AI Innovation Award at the Global Conference on AI Leadership and Flagship Prestige Awards 2026 for its contribution to advancing AI solutions aimed at improving young people's skills and employability. The recognition came within the same year as the AI Hub’s commercial launch.
RYZE’s access model is also different from quintessential subscription approaches. Users get access to premium AI models by purchasing tokens and using them according to requirements rather than taking separate monthly subscriptions. The hassle of payment through dollar endorsed credit card is also removed as users are allowed to pay via local mobile financial services. Moreover, RYZE is not limited to users of one mobile network; it is a telco-agnostic platform that can be accessed by users across networks.
Users receive free 10,000 tokens upon signing up and do so each month for basic use. Additional tokens are available upon purchasing RYZE’s In-App Packs- Core, Pro, Max and Ultra. These packs offer 100,000, 210,000, 575,000, and 1,250,000 tokens respectively, each valid for 30 days.
For users in Bangladesh, the payment mechanism is another practical consideration, reflective of Banglalink’s commitment to care.
Access to many international digital services can be complicated by the need for an internationally enabled credit or debit card. Along with traditional payment methods, RYZE also allows users to purchase tokens through local mobile financial services such as bKash or Nagad.
As AI becomes increasingly relevant to learning and professional life, the evolution of platforms like RYZE suggests that the next question for Bangladesh may not simply be whether people can use AI, but how easily they can access the tools they need.
