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Premium cigarette price hike outpaces low-tier brands; farmers & retailers suffer

Economists and anti-tobacco research groups note that this minor 3.33% hike on low-end brands fails to keep pace with broader food inflation

Update : 17 Jun 2026, 06:09 PM

Following the presentation of the Tk938,000 crore national budget for the 2026–27 fiscal year, a widening policy debate has emerged over the government's revised cigarette pricing. While the Finance Minister stated that the proposed hikes in cigarette prices are designed to "optimally balance" revenue generation and public health concerns, market analysts warn that the highly unequal structural adjustments risk creating a severe economic squeeze for local tobacco farmers grassroots retail networks and other marginal livelihoods dependent on the industry.

This policy gap hits an already fragile economy. Oxford Economics recently warned that despite post-election political clarity, Bangladesh faces persistent instability, weak domestic demand, and eroded purchasing power as wages lag behind high inflation.

Under the newly proposed framework unveiled on June 11, retail cigarette prices will rise across all four market segments, but at drastically disproportionate rates. The premium cigarette segment faces the steepest increase, surging by Tk 25to retail at Tk210 per 10-stick pack, while the low-tier cigarette segment will experience a negligible adjustment from Tk60 to Tk62. 

Economists and anti-tobacco research groups note that this minor 3.33% hike on low-end brands fails to keep pace with broader food inflation, leaving the most heavily consumed products highly affordable while shifting the economic pressure onto downstream livelihoods.

The downward shift and the impact on cultivation

The core concern for supply chain experts is "market downgrading." When premium brands face sharp price hikes, cost-conscious smokers typically switch to cheaper alternatives rather than quitting. Because low-tier brands already dominate the Bangladeshi market, this influx of budget consumers completely alters how major manufacturers buy their raw materials.

Data from the National Board of Revenue (NBR) and health economics registries highlights this exact structural vulnerability: low-tier cigarettes have steadily expanded their footprint, growing from just 25% of the total market in the 2006-07 fiscal year to a staggering 76% of all domestic sales.

The sharp hikes on premium cigarettes last year triggered a massive consumer shift toward cheaper, low-end brands along with a sizable portion of the government revenue being lost to the growing illicit trade.

This structural shift led to widespread unrest in the country's northern tobacco-growing belts, including major hubs in Rangpur and Kushtia. Leaf growers staged public protests against almost all major tobacco firms, alleging that companies refused to pay fair market rates or honor purchasing allocations for higher-grade domestic leaves, given the shrinking demand for premium blends.

"Tobacco cultivation has provided a stable income, which is why we plant it every year," said Mahmudul Haq, a farmer from the Bolidapara area of Mirpur upazila in Kushtia. "But if the purchasing companies reduce their intake of premium leaves because high-end sales drop, we will bear the loss. It will be incredibly difficult to even recover our production expenses."

A similar sentiment was echoed by a grower in the Gangachara upazila of Rangpur, who emphasized the farmers' vulnerability to sudden corporate purchasing decisions. "Every year, the companies buy our entire crop under contract. But if their overall sales shift mostly toward cheap, low-value cigarettes, they will buy much less from us, leaving us completely stranded with nowhere else to sell."

Small retailers bear the brunt of loose-stick sales

The structural inequality of the budget proposal introduces distinct complications at the street-level retail as well. According to sector data, an estimated 44% of small-scale grocery retailers derive a significant portion of their daily cash flow from cigarette sales, an economic network that directly or indirectly impacts nearly 4.4 million individual livelihoods.

Street-level vendors point out that because most consumers in Bangladesh buy cigarettes individually rather than by the pack, a minor Tk2 price increase on a 10-stick pack creates a major transactional hurdle. On paper, a Tk2 hike per pack means each individual cigarette should only go up by Tk0.20. However, because fractional paisa coins do not exist in circulation, vendors cannot easily collect this exact amount from customers buying loose sticks. 

"When prices of already expensive cigarettes get even higher, customers immediately ask for the cheaper brands," explained Sukkur Ali, a roadside vendor operating in Dhaka's Rampura neighborhood. "But we make almost nothing on low-tier cigarettes. A Tk2 hike on a whole pack leaves us stuck in the middle."

Balancing public health with economic realities

The policy baseline remains rooted in structural vulnerabilities. 

The National Board of Revenue maintains that the tiered pricing strategy is an essential fiscal mechanism to meet aggressive revenue targets while checking consumption growth in high-value segments. 

However, macroeconomic observers argue that an asymmetrical policy, one that sharply targets premium products while leaving the mass-consumed low tier virtually unchanged, fails to achieve true public health parity and instead creates an artificial market distortion.

As Parliament moves toward finalizing and passing the national budget by the June 30 deadline, public health advocates, economists, and agricultural stakeholders agree that the current structure requires a critical look. 

Experts emphasize that an ideal policy must secure state revenue targets without leaving vulnerable agricultural supply chains and micro-retailers to absorb the unintended systemic fallout.

 

Maliha Tabassum is a business communication expert

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