Bangladesh's two-wheeler market gets its first genuinely premium electric motorcycle this June, and the company bringing it in is not stopping at distribution.
Appleton Motors, the automotive arm of Appleton Group, today announced the June launch of Naxeon Bangladesh, the official local presence of Chinese high-technology electric motorcycle brand Naxeon. The announcement marks the entry of one of the global EV two-wheeler industry's most-watched young brands into a segment that, until now, has had no answer at the high end of the market.
Three models will be unveiled at launch.
The flagship is the Naxeon I AM, the same machine that took the global stage at EICMA 2023 in Milan, won the Red Dot Design Award in 2024, and counts NBA superstar Paul George among its first international customers. With acceleration of 0 to 50 km/h in 2.8 seconds, a top speed of around 120 km/h, a semi-solid-state battery delivering up to 180 kilometres of range, a 7-inch full-colour touchscreen, dual HD dashcams, blind-spot detection, NFC keyless start, and Naxeon's signature light-based interaction system, the I AM is positioned not as a commuter but as a category-defining premium urban motorcycle.
Alongside the flagship, Naxeon Bangladesh will introduce the SC5, the company's daily commuter scooter, a step-through urban machine that, in the judgement of Appleton Motors' team, sets a quality benchmark above anything currently available in the local scooter segment. Rounding out the launch is the CC3, Naxeon's entry-level model and the natural starting point into the brand for first-time electric two-wheeler buyers in Bangladesh.
Demand is already running well ahead of the formal commercial launch. Appleton Motors confirmed that all pre-order allocations from the initial batches have been sold out, with deliveries against those bookings beginning in June. For customers who missed the pre-order window, Naxeon Bangladesh is running a limited-time prelaunch discount, open now and closing on launch day. The pre-launch rate sits below the pre-order discount but remains a meaningful saving, and the window stops the moment the showroom opens in June. For more details, visit naxeonbangladesh.com.
A first for Bangladesh: an integrated chassis OEM, built on local steel
The more consequential part of today's announcement, however, is what is happening behind the showroom.
Appleton Motors is establishing Bangladesh's first fully integrated two-wheeler chassis OEM facility, a plant that will not only fabricate, weld, and paint motorcycle and scooter chassis locally, but will also produce the steel tubes and other metal components that go into them, in-house.
That ambition is not arbitrary. It draws on Appleton Group's long-standing position in steel and metals. The same group operates Gram Bangla Tubes Limited, Bangladesh's largest steel pipe factory and a supplier to landmark national infrastructure projects including the Padma Bridge and the Dhaka Metro Rail. The capability that delivered structural pipe to the country's most demanding civil works is now being redirected, in modified form, into automotive-grade tube and sheet for two-wheeler chassis.
This is a structural break from how the Bangladeshi two-wheeler industry has operated to date. Existing local manufacturers fabricate their frames from imported tubes and sheets. Appleton Motors removes that import dependency by producing the raw inputs itself.
The implication for the customer is direct: cost compression at every stage of the supply chain. By eliminating the import margin on tubes and metal parts, then layering on local fabrication, Appleton Motors is engineering a structurally lower bill of materials than any imported equivalent, savings the company intends to pass through to the consumer.
The same chassis facility will, in time, also manufacture frames for Eve eBikes, Appleton Motors' in-house mass-market electric two-wheeler brand. Eve is already in market and has built solid early traction with Bangladeshi commuters. Together with Naxeon, it gives Appleton Motors a two-brand structure spanning the full price spectrum: Eve at the accessible, daily-utility end, Naxeon at the premium, design-led end. Both, over time, will ride on chassis fabricated and welded in Bangladesh, from steel tubed in Bangladesh.
“Bangladesh's transition to electric mobility cannot run on imported chassis forever. If we want adoption to accelerate, the cost has to come down, and that means producing not just the bikes locally, but the steel that goes into them. We've spent decades building the metals capability inside this group. Naxeon and Eve are where we put it to work for the consumer,” said the director of Appleton Motors.
A founder pedigree, and a global trajectory
Naxeon was founded in Chongqing, China in 2021 by Mu Gang, the former president of Lifan Industry, a name long familiar to Bangladeshi motorcycle riders, together with co-founder and Chief Product Officer Arsh Li. Backed by Jiuzhi Capital and the Nanning Industrial Investment Group, the company has built out R&D and manufacturing across Chongqing, Nanning, and Jiaxing, and now sells across the United States and eleven European markets including Germany, France, Italy, the United Kingdom, and the Netherlands. It has exhibited at every major global motor show, including EICMA, INTERMOT, AIMExpo, and Electrify Expo, over the past two cycles.
Bangladesh now joins that footprint. Naxeon HQ confirmed the country as part of its global expansion in April 2026.
Why this matters for Bangladesh's EV roadmap
Bangladesh has set a target of 15% of all registered vehicles being electric by 2030. The two-wheeler segment, at over 4.3 million registered units and around 80% of all motorized vehicles on Bangladeshi roads, is by far the largest single lever in reaching that target.
Until now, the local electric two-wheeler conversation has been dominated by mass market imports and a handful of locally assembled scooter brands. The premium category, the connected category, the design-led category, has effectively been empty. Naxeon Bangladesh, paired with Appleton Motors' new chassis facility and the existing Eve brand, enters that gap with a globally award-winning product, an industrial base designed to make adoption affordable rather than aspirational, and a two-brand reach that covers the full market.
It is a meaningful shift, and by Appleton Motors' design, the start of a longer one.
Naxeon Bangladesh is the official Bangladesh entity of Naxeon Technology Co., Ltd. (Chongqing, China), launched under Appleton Motors, the automotive arm of Appleton Group, one of Bangladesh's largest steel and metals conglomerates. Specifications, BDT pricing, dealer network, and pre-launch discount terms are available at naxeonbangladesh.com, with social channels live on Instagram (@naxeon.bangladesh) and Facebook.
