National cricket sensation and star pacer Taskin Ahmed has taken the internet by storm, not with a match-winning spell, but through his latest appearance in a blockbuster commercial for electronics giant Walton.
The advertisement, titled "Smart Comfort Next Level," has become a massive digital hit.
Within a short period of its release across social media platforms, the video has garnered over 120 million views collectively.
On Walton AC’s official Facebook page alone, the commercial has racked up 114 million views, 60,000 likes, and hundreds of thousands of shares and comments.
This campaign marks Taskin Ahmed’s debut as a model for an electronics brand.
Having recently signed as the "Face of Walton AC," Taskin expressed his pride in representing a Bangladeshi "Superbrand" that has made its mark globally.
"Walton is a giant in our electronics sector and a brand that makes us all proud on the global stage," Taskin said.
"I am honored to be associated with them. The commercial beautifully highlights the special features and diverse benefits of Walton ACs made right here in Bangladesh. I am overwhelmed by the love and response from my colleagues, friends, and fans."
The commercial was directed by Ashik Alam, under the creative direction of Walton’s top leadership, including Zoheb Ahmed, chief marketing officer (CMO), Md Tanvir Rahman, chief business officer (CBO), Walton AC, and Khalilur Rahman, brand manager.
Walton AC has been recognized as Bangladesh's Number 1 Air Conditioner brand, winning the "Best Brand Award" for two consecutive years.
Beyond the local market, the brand is expanding rapidly into Asia, the Middle East, Africa, Europe, and America.
Notably, Walton’s Smart Inverter Chillers are now being utilized by world-renowned institutions like Singapore’s Mount Elizabeth and General Hospitals.
Zoheb Ahmed, CMO of Walton, noted that the inclusion of a popular figure like Taskin Ahmed adds a new dimension to their marketing.
"Our goal is to always surprise our audience. With Taskin’s massive popularity, we expect this campaign to drive significant sales growth this year," he stated.
The viral ad highlights several "Next Level" technologies integrated into Walton ACs:
- Frost Clean & Air Plasma: For cleaner, healthier air.
- 3-in-1 Converter Technology: Maximum energy efficiency and flexible cooling.
- Offline Voice Control: Operate the AC with simple voice commands without internet.
- Smart Control: Full management via smartphone.
- Eco-Friendly: Uses R-290 refrigerant, a globally recognized environmentally friendly cooling agent.
Every Walton AC is released to the market only after receiving quality certification from the international testing lab, NUSDAT-UTS, ensuring world-class standards for both local and global consumers.
