Aarong, Bangladesh’s leading fashion and lifestyle brand, proudly announces the grand opening of its newest flagship outlet in Dhanmondi—the world’s largest craft store.
Spread across an awe-inspiring 60,000 square feet and encompassing eight spacious floors, this stunning architectural masterpiece is set to transform the nation’s retail landscape and cement Bangladesh’s standing as a global hub for artisanal excellence.
A Monument to design and craftsmanship
The Dhanmondi flagship outlet is more than just a store; it’s a statement of magnificence and creativity.
The building’s distinctive façade and meticulously crafted interior speak to Aarong’s unwavering commitment to uplifting local artistry.
As guests journey through each floor, they will be treated to a series of monumental art installations, including:
- A 4-Storey Nakshi Kantha: Towering at the heart of the store, this spectacular piece showcases the intricate embroidery tradition of Bangladesh, telling the story of Aarong.
- Clay Pottery Wall: A tactile tapestry of handcrafted clay pieces that showcases age-old pottery practices as a contemporary art piece, symbolizing Aarong’s innovative spirit.
- Alchemy: Made from copper and repurposed glass, this luminous centerpiece cascades from above, casting a warm, enchanting glow throughout the space.
A shopping experience like no other
Every corner of this flagship outlet has been thoughtfully curated to delight shoppers.
From the widest selection of handcrafted textiles to exclusive artisanal décor, the store promises a truly world class experience.
The children’s wear section, in particular, features a magical, forest-themed playpen—an interactive wonderland that will captivate young imaginations while allowing parents to browse in comfort.
Dining with a view
At the pinnacle of this unprecedented retail adventure lies the Orange Parrot restaurant on the 7th floor, which will open by the end of the year.
Serving mouthwatering Bangladeshi fusion cuisine, this unique dining destination will offer an unmatched culinary journey complete with sweeping views of Dhanmondi from its serene terrace.
Whether you are unwinding after a day of shopping or simply indulging in a gourmet meal, the Orange Parrot promises an unforgettable experience.
A new chapter for Aarong
“This groundbreaking destination store is a proud testament of Bangladesh moving boldly into the future,” said Tamara Abed, managing director, Brac Enterprises. “It embodies our mission to preserve and celebrate Bangladesh’s rich artisanal heritage while delivering a world-class shopping experience. Every product tells a story, connecting our customers to the hands that create them. This store marks a new era for Aarong and highlights this brand’s ambitions for the global stage.”
Founded in 1978, Aarong has grown into a household name, renowned for preserving and promoting the art and craft traditions of Bangladesh. With each new outlet, Aarong reinforces its commitment to supporting local artisans, empowering communities, and inspiring future generations of creators.
