Ryze, the country’s lifestyle brand powered by Banglalink and featuring AI-driven productivity tools, brought together hundreds of young fitness enthusiasts for Ryze Neon Run: Bangladesh’s first-ever neon-lit night run.
The event transformed Fortis Sports Ground into a vibrant arena of motion, music, and self-expression, redefining the fitness experience for the country’s youth.
Followed by a warmup session by Dhaka Flow, participants ran through a glow-in-the-dark track, their faces illuminated with neon paint, embracing the energy and spirit of Ryze.
More than just a run, Neon Run blended fitness with entertainment, proving that physical movement doesn’t have to be routine; it can be exhilarating.
As the first event of its kind in Bangladesh, it introduced a new way for young individuals to engage in fitness, pushing the boundaries of traditional workouts.
Golam Kibria, chief digital officer of Banglalink Digital Communications Limited, said: “Ryze Neon Run is a first-of-its-kind experience in Bangladesh, designed to bring our community together in a bold and exciting way. It’s not just about running—it’s about energy, music, and a vibrant celebration of movement and connection. At Ryze, we’re always looking for new ways to engage and inspire, and this event is a perfect reflection of that vision.”
The event also featured the Ryze Experience Zone, where participants explored the brand’s digital lifestyle offerings, AI-driven productivity tools, and exclusive benefits tailored for the youth.
As Banglalink continues to evolve as a digital operator, Ryze remains at the forefront of youth empowerment, pushing new boundaries in fitness, self-expression, and digital experiences.
