ACI Pure Flour Limited has launched ‘ACI Pure Power Flour (Fortified Atta)’ in the market to meet the nutritional deficiencies in the daily diet of the people of Bangladesh.
With the promise of a healthy lifestyle, this Atta enriched with 10 essential vitamins and minerals was unveiled at Shwapno outlet located in Gulshan-1, Dhaka on Sunday.
This fortified Atta, made by fortifying folic acid, zinc, calcium, iron, vitamin A, vitamin B1, vitamin B2, vitamin B3, vitamin B6 and, vitamin B12, will make daily meals nutritious and healthy.
The absence of various vitamins and minerals in the diet, especially zinc, iodine, vitamin A and folic acid deficiency, is a big challenge for human nutritional needs, physical and mental growth and development.
Fortified Atta not only addresses these challenges but also boosts immunity, increases body strength, helps improve mental development and eyesight, keeps the heart healthy, and increases red blood cells.
Faria Yasmin, chief business officer, ACI Foods & Commodity Brands, said: “ACI Foods & Commodity Brands has always focused on quality and innovation. We hope that ACI Pure Fortified Atta will ensure nutrition and health in every family of Bangladesh.”
Business Director of ACI Logistics Sohel Tanvir Khan said: “Shwapno is always committed to providing healthy products to consumers. ACI Pure Fortified Atta will further strengthen that goal."
Director (Operations) of ACI Logistics Abu Naser said: “"We will reach every consumer's doorstep by ensuring presence of ACI Pure Fortified Atta at every outlet."
ACI Foods & Commodity Brands, a leading company in meeting the nutritional needs of the country's people, was the first to market commercialized fortified rice in Bangladesh and received a huge response.
In continuation of that, ACI Pure Fortified Atta has now been added to their portfolio.
It is believed that this progress of continuously improving product quality and playing a role in meeting nutritional needs will continue in the future.
Millers for Nutrition, TechnoServe and Ruposhi Flour Mills have assisted ACI with technical support in the development of this innovative product.
Faria Yasmin, CBO of ACI Foods & Commodity Brands, Sabbir Hasan Nasir, managing director of Shwapno, Abu Naser, director (operations) of ACI Logistics, Guljer Ahmmed, country program manager of Millers for Nutrition, Nayem Zobayer, senior food fortification specialist of TechnoServe, along with senior officials of ACI Foods & Commodity Brands and retail chain Shwapno were present at this special event.
To bring nutritional improvement in your daily food, ‘ACI Pure Fortified Atta’ is now available at Shwapno and retail stores.
