Thursday, June 13, 2024


Dhaka Tribune

100m T20 World Cup minutes streamed on Toffee

A new record was set in the India vs. Pakistan match with 1.3 million viewership

Update : 10 Jun 2024, 05:03 PM

Leading digital entertainment platform Toffee is exclusively streaming the ongoing T20 World Cup for Bangladeshi cricket enthusiasts.

This initiative has already gained enormous traction among viewers, as the streaming has reached 100 million minutes within just one week of the tournament's start.

The Bangladesh vs. Sri Lanka match, a clash of titans, was a true spectacle on Toffee. With a massive one million viewership, the excitement was palpable.

A new record was set in the India vs. Pakistan match with 1.3 million viewership. 

Till June 8, 8 million people have enjoyed the World Cup matches on Toffee, and this number will only skyrocket as the tournament moves into the deciding stage.   

Banglalink has gained exclusive digital streaming rights for the ICC Men’s T20 World Cup 2024; the digital operator's homegrown digital entertainment platform, Toffee, is the ultimate place to enjoy this mega cricketing event.

Not only from Banglalink but viewers from any mobile network can enjoy the T20 World Cup in Toffee.  Toffee's network-agnostic nature has played a pivotal role in this development.

In an era of increasing mobility, Toffee has emerged as the go-to platform for LIVE sports and entertainment on the move.

With the ICC Men’s T20 World Cup's matches scheduled during peak rush hours, Toffee ensures uninterrupted access to the action, catering to the needs of the cricket-crazy nation. 

Muhammad Abul Khair Chowdhury, marketing deputy director at Toffee, Banglalink, expressed his gratitude to the viewers, saying: “Toffee always strives to meet people's need for quality entertainment. We are humbled our viewers’ trust in us, as evidenced by Toffee's 100 million minutes of streaming for the T20 World Cup. Following the successful broadcasts of the FIFA World Cup Qatar 2022, Asia Cup Cricket 2023, and ICC Men's ODI World Cup 2023, we are committed to meeting our viewers' sports streaming needs. We hope our viewers will continue to enjoy the T20 World Cup with Toffee. We are also thankful to all 50+ advertising brands who have kept their trust on our platform to reach their customers. This also proves the strength of our platform as a local publisher.”

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