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Shakib, Badhon join ISHO as brand ambassadors

ISHO has broken new ground with their data driven designs, market first collections and by introducing features such as AR, which were not available to consumers previously
Update : 23 Dec 2021, 02:35 PM

Furniture and lifestyle company ISHO has announced the appointment of Shakib Al Hasan and Azmeri Haque Badhon as its brand ambassadors. 

Both celebrities have been roped in on the back of ISHO becoming the number one furniture brand in the country in online sales to accentuate ISHO's unique brand presence and global designs to every part of the country and household, reads a press release.

Shakib is one of the world’s most recognizable cricketers who has helped to establish the national team as a cricketing powerhouse and Badhon has put Bangladesh on the cinematic map when she was feted during the Cannes Film Festival for her performance in Bangladesh’s entry Rehana Maryam Noor.

ISHO has broken new ground with their data driven designs, market first collections and by introducing features such as AR, which were not available to consumers previously.


Also Read - ‘The fear of change and adopting something new hinders progress’


Rayana Hossain, founder and managing director of ISHO, said: “We are delighted that both Shakib and Badhon are on-board and believe in our vision and our brand. They both have been trend-setters in their individual careers. It is a partnership that makes sense on every level as we look forward to introducing ISHO to every home in the country."

Shakib said that in such a short period of time, ISHO has become the number one furniture brand in the country in online sales. 

“This illustrates where they are heading as a company and what makes them unique. I am a huge admirer of ISHO’s furniture and designs and am glad to be involved with a brand that follows my philosophy of striving to be the best and the number one in whatever you do!” he added.    

Badhon said she is excited to be associated with ISHO on a number of levels. 

“The first, because I really like their global and innovative designs that aren’t available anywhere else. And secondly, because of ISHO’s founder who has not only returned to the country to build this brand but has succeeded in making a name for herself in a male dominated industry. 

“ISHO has changed how people appreciate furniture and has made people more taste conscious,” she added.

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